작성일: 2014.10.22

조사자: Ruth Duhita(ruth@kotra.or.id), (62-21) 574-1522

 

 

1. Market Situation

 

□ Indonesian consumers are becoming more aware of the positive impact of nutritional products. The outbreak of diseases has opened a new market for importers and distributors of Indonesian food supplements. Given its 240 million populations and this rising interest, Indonesia is a good potential market for health food supplements.

 

□ The expansion of the health food market parallels the trend in the health care in Indonesia from medication to prevention, using non-prescription over-the counter(OTC) preparations. The rise in health care costs, the changes in diet and lifestyle and the aging population contribute to the increasing demand for food supplements. People continue to consume food supplements to boost their immune system and to strengthen their body. The awareness of the positive effects of vitamins and food supplements on health has contributed to the increase in sales for food supplement products. Indonesian consumers often turn to self-medication and food supplements because they have become a less expensive alternative.

 

□ Indonesia’s health food market features imported and locally produced products. The imported food supplement market is concentrated in Jakarta, Bandung, Surabaya, and Medan.

 

□ According to Asosiasi Pengusaha Suplemen Kesehatan Indonesia(APSKI), there are approximately 200 pharmaceutical companies as producers food supplements and 30 direct selling that sell using multi-level marketing(MLM). But only 40 were joined in APSKI. Then it is hard to handle some of Indonesia food supplement(FS) producers which is produce sub-standard quality FS. The effect is some countries are doubting food supplement from Indonesia. The government through Indonesia’s food and drug agency will control and monitoring the production tighter.

 

□ Domestic producers produce mainly herbal health drinks, Indonesian traditional herbs(jamu) and health food products originating from raw materials available in Indonesia. In general, locally produced health foods do not compete directly with imports, because they appeal to different market segments. Locally produced health foods appeal to a down-market segment. Indonesia traditional herbs(jamu) are not classified as food supplements.

 

□ U.S. health food supplements have sterling reputation in Indonesia. It accounted for about 70% market share in Indonesia. It means when market for health food supplements in Indonesia was estimated at US$ 313 million in 2008, the imported (U.S.) products accounted for US$ 180 million.

 

□ According to Global Trade’s data, best sales prospect include:

 

 ○ Diet and aesthetics products or items that enhance physical appearance, including weight loss or weight gain.

 

 ○ Degenerative prevention products or items that prevent degenerative diseases such as cardiovascular diseases, hypertension, and osteoporosis.

 

 ○ Products to improve sex life and stamina.

 

 ○ Vitamins.

 

□ The consumers of food supplements include people of all ages with different financial capacities. Upscale consumers who belong to the higher income group have the ability to buy food supplements of more than $100 per month. Middle to upper-class consumers have the ability to buy at a range of $50 worth of food supplement products per month, whereas the rest are estimated to be consumers who spend less than $10 per month.

 

□ Korean companies should be aware that more than 90 percent of the Indonesian population is Moslems; therefore, health food products should comply with the Indonesia “halal” requirements. Indonesian consumers have an aversion to low-quality products and are attracted to branded products. They also tend to be image conscious and very price sensitive. Brand loyalty is most likely to be gained by products that are of good quality, well packaged, well-distributed, well-promoted and competitively priced, rather than by cheap products.

 

2. Market Size

 

□ According to National Agency for Drug and Food Control, was market performance for health food supplements in 2008 around US$ 313 million with contribution 80% by imported products. In 2012 total sales for health food supplements was US$ 1.6 billion. The average growth is 14 percent annually.

 

□ In addition, World Health Organization announced that the average spending per people in Indonesia for medicine increased from US$ 18 to US$ 125 per person associated with vastly growing of the middle class from only 37.7% in 2003 to 56.5% in 2010 along with the growing buying power. Beside the fact that Indonesian economic is growing there are another forces which support the food supplement business such as, the low quality of health in Indonesia and also many kinds of diseases which spread in many places. Indonesian Nutritionist Association published that the average height of Indonesia teenager is currently 6.7 cm less than it supposed to be.

 

□ There are two other conditions such as the obesity increment in the last few years and also many other complications. Positive news was announcement by Indonesia’s food and drug agency (BPOM) at the end of May 2013 that Indonesia has decided to adopt the terminology in the ASEAN harmonization regulation for traditional medicine health supplements(TMHS). The TMHS regulatory framework defines healthy food supplements and properly regulates health supplements as a sector. Indonesia has the biggest market with over 240 million population size and the highest rate of trade growth in ASEAN. By putting this regulation, Indonesia will have smoothed the pathway towards eventual implementation of the ASEAN harmonized regulations for this category, which is expected by 2015. At the moment healthy food supplements fall under either food or drug law, so it is not always clear where health supplements fall. A separate category for health supplements will give these products a clearly defined position.

 

3. Import Trend

 

HS Code	Product Description
21.06	Food preparations not elsewhere specified or included.
2106.9	Others :
2106.90.70.00	- - Food supplements

 

Import Trend of Food Supplement into Indonesia

HS Code	Import Value (US$)			Growth (%)
	2011	2012	2013	2012	2013
2106	477,158,322	494,597,511	536,506,923	3.65	8.47
2106.90	466,638,831	474,530,525	512,319,672	1.69	7.96
2106.90.70.00	75,580,077	104,423,456	127,847,432	38.16	22.43

Source: BPS

 

The Origin Countries of the Import of Food Supplement into Indonesia

 

□ Food supplement products from the United States hold the highest import market share with over 70% share. The people of Indonesia consider the quality of American products to be of high standard and perceive that the American companies adopt the latest technology and adhere to strict health standard regulations.

 

□ American products have earned an excellent reputation and its competitive position for the next two years is very likely to remain the same, as consumers will continue to buy products that are familiar to them. Among those firms active in Indonesia are major American multi-level marketing firms, including Amway and Herbalife.

 

□ Other American suppliers present in the market include Nature’s Plus, Nature’s Bounty, Nutrilite, Wheat Grass, Forever Living, Herbalife, Nutrimax, and Sea Quill. These brands, however, are largely targeted toward upper-income consumers due to their high price and they are only available in a limited number of retail outlets, mainly in modern chain retail pharmacies such as Guardian.

 

□ Meanwhile, the majority of lower priced “high volume” brands come from a combination of multinational and domestic manufacturers. These brands are widely available from retailers throughout Indonesia, including the small grocery retailers.

 

4. Distribution

 

□ Imported health food supplements may only be distributed through a local agent or distributor. It is essential that Korean exporters confer with local agents or distributors to determine prevailing requirements on imports. The National Agency for Drug and Food (BPOM) regulates and controls the registration, distribution and quality of food supplements. The registration process takes around three to six months once the required documents are complete.

 

□ In Indonesia, commonly practiced distribution channels for health food products are:

 

 ○ Multi-level marketing (MLM), such as sales through member gets member program. This method can be successful in the Indonesian culture. Indonesians are very family-oriented and relationships are very important. Personal testimony on the benefit of products and personal relationships can be determining factors leading to a purchase.

 

 ○ Retail outlets, such as sold through retailers in supermarket, drug stores, and pharmacies. Wholesalers and distributors may contract for space on display counters at supermarkets and other retail channels, and provide their own sales promotion person to enhance the sale of their products.

 

□ Almost all consumer foods are imported by companies with an import license. Large entities, such as supermarket chain, have their own importing and distribution affiliates, although they also buy from independent importers.

 

□ Many food supplement companies are importing supplements in bulk into Indonesia for re-packaging. Most importers and agents/distributors adopt this method to reduce costs and the size, making them more affordable to the general public.

 

□ Creation of a strong brand through promotion is recommended for substantial entry into the market. Successful products tend to contain a unique formula or ingredients.

 

□ Business sources indicate that food supplement companies use print media as their primary advertising channels to promote imported food supplements. Other methods of promotion include television, radio or radio talk shows, and dissemination of printed materials at shopping outlets or display at pharmacies or health food stores.

 

□ Health food chains in Indonesia such as Century Health Care, Guardian, Medicastore, Boston Drugs, Melawai Drug Store (Apotik Melawai), Roxy Drug Store (Apotik Roxy), Kimia Farma Health Store (Apotik Kimia Farma), Natural Farm, Shop In, Plus Drug Store (Apotik Plus), Watsons and others.

 

□ Multi-Level Marketing business is played by tens of companies from small, middle to big companies. According to APLI (Asosiasi Penjualan Langsung Indonesia – Indonesian Direct Selling Association), now there are as many as 83 MLM companies. Some of them are already success in the market such as CNI, Amway, Kompak Indopola, K-Link, Capriasi, and Sophie Martin which have potential prospect to keep growing.

 

□ On APLI list, there are 54 Multi-Level Marketing companies distribute food supplement. CNI, Amway, Kompak Indopola, and K-Link are several MLM companies which success in distributing food supplement.

 

□ Multi-Level Marketing companies that sell food supplement in Indonesia are :

 

No	Company Name	Products	Website
1	PT Matolindo Primantara	Food Supplement	http://www.matol.co.id
2	PT Citra Nusa Insan Cemerlang	Food Supplement, Beauty Care, Home Care, Child Care, Educational Toys, Food & Drinks	http://www.cni.co.id
3	PT Amindoway Jaya	Personal Care, Artistry Cosmetic & Skin Care, Food Supplement, Home Care, Home Tech, Agro Products, Car Care	http://www.amway2u.com
4	PT Multicare Mitra Sejahtera	Health Care, Beauty Care, Body Care & Toiletries	http://www.multicare.co.id
5	PT Vivamerindo Mitra Sejahtera	Food Supplement	http://www.vivalife.co.id
6	PT Tara Prima Megah	Food Supplement, Cosmetics, Intimate Apparel	http://www.taranatureepa.co.id/
7	PT Berjaya Cosway Indonesia	Health care, Beauty Care, House Hold Care, Car Care, Food & Drinks	http://www.ecosway.co.id
8	PT Nugra Aloeverindo	Health Food, Skin Care, Cosmetics
9	PT Herbalife Indonesia	Health Food	http://www.herbalifeww.com/id/
10	PT Solaraja Persada Jaya	Skin Care, Cosmetics, Food Supplement, Body Line
11	PT Kharisma Gizindo Perkasa	Food Supplement	http://www.newimageasia.com/
12	PT Kompak Indopola	Health Food, Cosmetics, Household	http://www.kompak.co.id
13	PT Sunrider Nusaperdana	Food Supplement, Skin Care & Cosmetics products	http://www.sunrider.com
14	PT Nusantara Oriental Permai	Health Food, Health Care, Beauty Care, Bodyline Intimate Apparel
15	PT Daehsan Indonesia	Health Care, Food Supplement, Cosmetics	http://www.dxn2u.com
16	PT Sinergiplasindo Dinamika	Food Supplement, Cosmetics	http://www.synergyplus2u.com/
17	PT Harmoni Dinamik Indonesia	Food Supplement, Cosmetics	http://www.hd.co.id/
18	PT Elken Int Indonesia	Health food, Water Purifier, Engine Treatment	http://www.elken.co.id
19	PT KK Indonesia	Cosmetics, Health Food	http://www.kkindonesia.com
20	PT Surya Pagoda Mas	Food Supplement	http://www.supamas.com/
21	PT Singa Langit Jaya	Food Supplement	http://id.tiens.com/
22	PT New Module Farma	Food Supplement
23	PT Immunotec Profarmasia	Food Supplement, Personal Care, Farming Products	http://www.immunotec.co.id/
24	PT K-Link Nusantara	Health Food, Health Equipment	http://www.k-link.co.id
25	PT Zhulian Indonesia	Fashion Accessories, Food Supplement	http://www.zhulian.co.id/
26	PT Woo Tekh	Food Supplement	http://www.wootekh.co.id/
27	PT Synergy Worldwide	Health Food	http://id.synergyworldwide.com/
28	PT Nusa Selaras Indonesia	Cosmetic, Food Supplement	http://www.nuskin.com
29	PT Nutrend International	Food Supplement	http://www.nutrend-intl.com
30	PT M-Plan Indonesia	Food Supplement	http://www.m-plan.co.id
31	PT Tahitian Noni Independen	Health Drink	http://morinda.com/in-id/home
32	PT Global Eramas	Cosmetic, Food Supplement	http://www.thetempogroup.net
33	PT Green Vit International	Health Food	http://www.greenvit.co.id/
34	PT Super Nutrisi Essence	Health Food	http://www.snemarketing.com
35	PT Tasly World Indonesia	Health Food	http://www.tasly.com
36	PT Hai-O Indonesia	Food Supplement	http://www.hai-omarketing.com.my/
37	PT Diamond Interets Abadi Indonesia	Food Supplement	http://www.diamondindonesia.com/
38	PT AL Wahida Marketing International	Food Supplement	http://awmitindonesia.blogspot.com
39	PT Melilea International Indonesia	Food Supplement	http://www.melileaindo.co.id/
40	PT Universal Health Network	Food Supplement	http://www.uni-health.com
41	PT Naturally Plus Indonesia	Food Supplement	http://www.naturally-plus.com
42	PT Reliv Indonesia	Food Supplement	http://www.reliv.com
43	PT 4Life Indonesia Trading	Food Supplement	http://www.4lifetransferfactorindonesia.com
44	PT Shubaru Indonesia	Food Supplement	http://shubaru.co.id/
45	PT Vemma Indonesia	Health Food	http://www.vemmaasia.com
46	PT Green World Global	Food Supplement, Cosmetic & Medical Equipment	http://www.world-food.co.id/
47	PT Alpha Makmur Sentosa	Supplement
48	PT UFO BKB Syariah	Heath Food, Health Drink, Personal Care	http://www.ufo-indonesia.com
49	PT Furchange Indonesia	Food Supplement	http://id.furchange.com
50	PT Crest Wellness International	Food Supplement	http://www.crestwellness.com
51	PT Reshealth Indonesia	Food Supplement
52	PT Accelerating Business Eminence	Food Supplement	http://www.abe-global.com
53	PT Nusantara Sukses Selalu	Food Supplement	http://www.fkcn.com
54	PT Max Mandiri International	Food Supplement	http://www.oceanavenue.com

 

5. Import Tariffs & Taxes

 

□ According to the Ministry of Trade, the import tariff and taxes for HS Code 2106.90.70.00 is as follow :

 

 

6. Regulation

 

No	Regulation	Institution	About	Year
a.	HK.00.05.41.1381	National Agency of Drug and Food Control (BPOM)	Procedure of Food Supplement Registration	2005
b.	No. 48 Year 2010	Government	Type and State Non-Taxes Revenues Apply to The National Agency of Drug and Food Control	2010
c.	Regulation No. 27 of 2013	National Agency of Drug and Food Control (BPOM)	The Supervision of Drugs and Food Imports into Indonesian Territory	2013

 

a. Food Supplement Registration

 

The regulation that governs the registration of food supplement is HK.00.05.41.1381. Food supplement is defined as processed food in a form of tablet, capsule, powder, granule, liquid or pill.

 

A. Registrant

 

1) Domestically manufactured food supplement

2) Imported food supplement.

3) Patented food supplement.

 

B. Registration Category

 

New registration:

1) Category 1: supplements containing one or more ingredients such as vitamins, minerals, amino acids, carbohydrates, protein, fat or other material in the form of isolates.

2) Category 2: supplements containing one or more ingredients such as vitamins, minerals, amino acids, carbohydrates, protein, fat or other material in the form of natural materials.

3) Category 3: supplements from category 1 and 2 with a new claim, new dosage form, posology, and new dosage.

 

Variation registration:

4) Category 4: supplements that have acquired distribution license with

                       i. Product’s name change only.

                       ii. Changes or additions to the packaging size.

                       iii. Claim changes on the labeling that do not change efficacy.

                       iv. Packaging design changes.

                       v.  Manufacturer’s name or license giver name change without any change of ownership status.

                       vi. Importer’s name change without ownership status change.

 

5) Category 5: supplements that have acquired distribution license with

                       i. Changes in specifications and/or method of analysis of raw materials.

                       ii. Specification changes and/or method of analysis of finished products.

                       iii. Change in stability.

                       iv. Changes in production technology.

                       v. Changes in production sites.

                       vi. Changes or additions to the packaging type.

 

6) Category 6: supplements that have acquired distribution license with

                       i. Change in formula or composition whose constituent material is categorized into one group.

                       ii. Change in additional material that does not change the efficacy.

 

C. Registration process

 

No	Process	Description
1	Submit registration form and all required documents	a.	The forms are available at Directorate of Evaluation for Traditional Medicine, Food Supplement, and Cosmetics of National Agency of Drug and Food Control (BPOM)   Jl. Percetakan Negara No. 23, Jakarta 10560 (address)
		b.	The forms must be filled in Bahasa Indonesia or English, properly, and neatly typed.
		c.	Documents and supporting data for registration can use Bahasa Indonesia or English. 1. Package design that includes labels, box, wrapping, strip, blister, catch cover, and other packages in accordance with the prevailing provisions on wrapping and marking, that constitutes package design of food supplement that will be in circulation and must include color design. 2. Brochures that mention information on the food supplement. 3. Documents of Quality and technology. 4. Documents that support effectiveness claim according to type and level of proofing.
		d.	Labeling for domestically manufactured supplement must use Bahasa Indonesia and include at least the following: 1. “Food Supplement” writing. 2. Product name can either be generic or brand. 3. Name and address of manufacturer or importer. 4. Size, content, net weight. 5. Composition in qualitative and quantitative. 6. Alcohol content if present. 7. Usage, method of use, and usage dose. 8. Contra indication, side effect, and warning, if exist. 9. Distribution license number. 10. Batch/production code number. 11. Expiry date. 12. Other descriptions related with safety or quality or certain raw material in accordance with the existing regulation.
		e.	Labeling for imported supplement must use both Bahasa Indonesia and the manufacturer’s official language and must include the same information as the domestically manufactured supplement.
		f.1	Domestically manufactured supplements: 1. Photocopy of business permit to manufacture food supplement. 2. Photocopy of diploma certificate and license of the pharmacist whom will be responsible for technical matters. 3. The pharmacist’s statement letter to bear technical responsibility. 4. Sample of food supplements that will be registered. 5. Ready to print packaging design. 6. Raw material documents and/or sample.
		f.2	Licensed/Contracted food supplements: 1. Same with domestically manufactured supplements. 2. Appointment letter of licensing/contract. 3. Free of Sale Certificate (original) for country of origin, which has been approved by government representative official of Indonesia, existed in the country of origin.
		f.3	Imported food supplements: 1. Same with domestically manufactured supplements. 2. Appointment letter of agency from country of origin. 3. Free of Sale Certificate (original) for country of origin, which has been approved by government representative official of Indonesia, existed in the country of origin. 4. Test certificate from a laboratory that has been appointed by BPOM. 5. Toxicity test data for supplements whose safety is still unknown.
		g.1	New Registration: 1. Form SA – contains description regarding registration documents. 2. Form SB – contains documents that include formula and manufacturing procedure. 3. Form SC – contains documents that include quality assessment procedure for raw material and finished product. 4. Form SD – contains documents that include claim of usage, method of use, and batch.
		g.2	Variation registration: 1. Dossiers to be presented consist of variation registration form which contains similar required documentation as new registration. 2. Completeness of variation registration for each category.
3.	Registration payment and submit payment evidence	The cost is not published in the regulation by BPOM.
4.	Pre-evaluation	Documents will be checked for their authenticity and completeness. The result will be notified to the registrant in writing and it is binding.   Registrant will be notified within 10 working days at the latest for variation registration and 20 working days at the latest for new registration.
5.	Evaluation	a.1	Path 1: 1. Category 1 supplements that use generic name. 2. Supplements in category 4.
		a.2	Path 2: 1. Category 1 supplements that use branded name. 2. Supplements in category 5.
		a.3	Path 3: 1. Category 2 supplements whose safety profile has been known definitively. 2. Supplements in category 6.
		a.4	Path 4: 1. Category 2 supplements whose safety profile is unknown and category 3 supplements.
		b.	Result of evaluation on quality, safety, and efficacy can be: 1. Requirements fulfilled. 2. Requirements have not been fulfilled. 3. Or requirements are not fulfilled.
6.	Decision	a.	Registration approval letter will be issued by head of BPOM shall the evaluation result is requirements fulfilled. Distribution license number will be issued.
		b.	A written notification to add more and the type of data will be sent by head of BPOM shall the evaluation result is requirements are not fulfilled.   Registrant has 3 months at the latest to submit the requested data.
		c.	Registrant will have to re-register if the decision is requirements are not fulfilled.
		d.	Evaluation result will be given at the latest: 1. Path 1 – 7 working days 2. Path 2 – 15 working days 3. Path 3 – 30 working days 4. Path 4 – 60 working days

 

 

b.    Registration Cost

 

According to Regulation of Government No. 48 Year 2010 concerning Type and State Non-Taxes Revenues Apply to The National Agency of Drug and Food Control, the registration cost for food supplement is as follow :

 

Type	Product	Unit	Price (Rp)
Registration and Evaluation Services	New food supplement, food supplements with new indications, new dosage forms, posology and a new dose.	Per Item	10,000,000
	Pre-registration of traditional medicine, standardized herbal medicine, fitofarmaka, food supplements, and quasi drugs.	Per Item	50,000
Re-registration, registration for export:	Supplement Food	Per Item	5,000,000
Registration variation of the addition of flavors, colors, types of packaging, changes in the composition / formula:	Supplement Food	Per Item	5,000,000
Change the name of the manufacturer or the name of the licensor with the change of ownership status:	Supplement Food	Per Item	2,500,000
Evaluation of Ad of traditional medicine, standardized herbal medicine, fitofarmaka, food supplements, and quasi medicines.	Supplement Food	Per Version Per Media	100,000

 

 

c. Importation License​

 

The Head of the National Drug and Food Control Agency (Badan Pengawas Obat dan Makanan – "BPOM") issued Regulation No. 27 of 2013 on The Supervision of Drugs and Food Imports into Indonesian Territory which came into effect on 28 May 2013. This Regulation repeals and replaces the previous regulations on Imports of Processed Foods, Cosmetics and Drugs.

 

The regulation controls the import of Drug and Food referred as drug, traditional medicine, quasi medicine, cosmetics, health supplement, and processed food. The regulation stated that :

 

ü Drug and Food that can be imported into the territory of Indonesia for circulation is Food and Drug that has obtained circulation permit.

ü Importation of Drug and Food also has to obtain approval from the Head of the Agency (BPOM).

ü Approval from the Head of the Agency is in the form of an Import Certificate (Surat Keterangan Impor – "SKI") which is only valid for one time importation.

ü Drug and Food imported into the territory of Indonesia must have a shelf life of at least:

7. 1/3 (one - third) of the shelf life for Drug, Traditional Medicine, Quasi Medicine, Health Supplement, and Cosmetics;

8. 9 (nine) months prior to Expiration Limit, for Biological Product;

9. 2/3 (two - third) of the shelf life, for Processed Food

ü SKI also applies for the importation of Drug and Food into the Free Trade and Free Trade Area

ü Importation of Drug and Food can only be performed by the holder of Circulation Permit or its proxy.

ü Procedure to get SKI:

10. Applicant that will apply for SKI must register using the Single Sign On mechanism to obtain an account in the form of user ID and password.

11. The Single Sign On mechanism is to obtain login access to the Agency of Drug and Food Control in-house (including Main Office/POM Office) and the Indonesia National Single Window portal.

12. Registration is conducted through the website of the Agency of Drug and Food Control at http://www.pom.go.id or through the sub site http://www.e-bpom.pom.go.id.

13. Applicant performs data entry electronically and submits the supporting documents by uploading it into the e-bpom application.

14. Registration shall be equipped document as follows:

 

o  Original Application Letter signed by the Director or the Proxy of Director and duly stamped;

o  Duly stamped Original Letter of Statement of the Responsible Person;

o  Photocopy of Import Identification Number (API);

o  Photocopy of Trading Business Permit (SIUP);

o  Photocopy of the Tax Identification Number (NPWP);

o  Photocopy of Importation Letter of Authorization in the form of General Certificate by Notary, in the case where the application is a company that has been authorized for import;

o  Pharmaceutical Industry Permit in case of Drug importation;

o  Permit of PBF (Pharmaceutical Wholesaler), for PBF that has been authorized by the pharmaceutical industry to conduct importation of drug;

o  List of HS Code that will be imported.

ü For verification purposes, the applicant must show the original documents.

ü In case the verification result is complete and correct, applicant will be given a user ID and password.

ü Registration of applicant only needs to be performed 1 (one) time, as long as there is no change in applicant data.

ü SKI is issued based on application. SKI application must equip with the following electronic documents:

o  Approval of Circulation Permit

o  Certificate of analysis;

o  Invoice

o  Packing list;

o  Bill of lading or Air Way Bill; and

o  Proof of payment of Non-Tax State Revenue (PNPB).

 

ü Specifically for application of SKI for Traditional Medicine, Quasi Medicine, Cosmetics, and Health Supplement also has to fulfill the following requirements:

15. Product name stated on the invoice has to be the same as the product name stated on the Distribution Permit, except for cosmetics;

16. In the case of cosmetics as intended in item a does not have to be the same as the name stated in the Distribution Permit, hence it must be equipped with information letter from the producer.

 

□ The SKI will be issued within one working day of the SKI application requirements being fulfilled. SKIs are issued in electronic form (paperless) and can be printed out by the applicant company if necessary, or manually in the event of force majeure or at POM Centers (Balai Besar/Balai POM) that have not yet been equipped with the Indonesia National Single Window system.

 

* Note : Regulation of the Head of the Agency of Drug and Food Control Number HK.00.05.23.1455 Year 2008 concerning Importation Control of Processed Food; Regulation of the Head of the Agency of Drug and Food Control Number HK.03.1.23.04.11.03724 Year 2011 concerning Importation Control of Cosmetics; and Regulation of the Head of the Agency of Drug and Food Control Number HK.03.1.3.12.11.10692 Year 2011 concerning Importation Control of Imported Drug had been revoked and declared invalid.

 

7. Supplement Food Distributors in Indonesia

 

1	PT Perintis Pelayanan Paripurna (Century Healthcare)
Contact Person		Mr. Andre Lembong Pharm.D.	Title	President Director
Contact Tel		(62-21) 720-4945, 532-4915, 7279-5028, 720-0981	Contact Fax	(62-21) 722-0743, 533-1983
Email 1		mktchc@cbn.net.id	Email 2	chc@cbn.net.id
Website		http://century-pharma.com/
Address		Pharos Building, Jl. Limo No. 40 Permata Hijau - Senayan Jakarta 12220
Business Line		Retail
Product		Health Care, OTC
Annual Revenue		NA	Annual Imports	NA
Buyer Experience with Korea		No	Communication	Indonesia, English
Buyer Reference		·     Century HealthCare's initial operations concentrated on retail pharmacy products and home brand pharmacy products, including : ü  Over the Counter (OTC) Medicines - Century Healthcare carries OTC medicines for self medication of illness, fever, pain and coughs and colds. Products include eye drops, nasal sprays, tablets, syrup, and inhalation products. ü  Prescriptions - Century Healthcare has the widest range of prescription medicines that ore especially prescribed by medical specialists, and dispensed by qualified pharmacists the training of whom is by Dr Andre Lembong,a doctor of pharmacy from University of Michigan of USA. ü  Surgical & First Aid Supplies - From plasters to bondage dressings, Century Healthcare carries a full range of products to help heal sports injuries, minor scrapes and cuts. ü  Home Nursing Care - Century Healthcare specializes on products for home nursing core of the elderly sick and mobility equipment including walking sticks, frames and wheelchairs. ·      Century Healthcare is a large, fast growing company provides retail and home brand pharmacy supplies. ·     Century HealthCare’s special qualities are : ü  The Company employees are consists of many expert pharmacist and assistant pharmacist, so the customers able to consult their needs and problems with Century. ü  Century has strategic outlets in Jakarta, Bandung and Surabaya. ü  They have a wide range of quality pharmacy products. ü  Delivery service for the customers. ü  24 hours service for certain outlets. ü  They have experience in pharmacy retail for 6 years. ü  They accept prescription and certain medicine. ·      The company operates 350 0utlets in all over Indonesia.

 

2	PT Guardian Hero Supermarket Indonesia (Guardian Health & Beauty)
Contact Person		Ms. Diana	Title	Secretary
Contact Tel		Hero Head Office: (62-21) 8378-8038 Guardian Head Office: (62-21) 8378-8190	Contact Fax	(62-21) 831-2281
Email 1		diana_kertopaty@hero.co.id	Email 2
Website		www.hero.co.id https://www.hero.co.id/guardian/
Address		Jl. Gatot Subroto no.177A – Kav. 64, Jakarta 12870
Business Line		Retail
Product		Healt care, OTC
Annual Revenue		NA	Annual Imports	NA
Buyer Experience with Korea		No	Communication	Indonesia, English
Buyer Reference		·     PT Hero Supermarket, Tbk. is one of the leading retail players in Indonesia. The company activities are the operation of supermarkets and hypermarkets, trading and services. Its two main retail activities being the large format, which consists of supermarket and hypermarket operations and the small format which relates to specialty operations. It has a modern retailing of food and non-food merchandise that consists of a wide range of fresh foods, groceries and personal products. ·     The company has the affiliation in Asia Pacific including Hong Kong, Singapore, Malaysia, China and Taiwan. ·     To support the rapid growth expansion within their business units : HERO, GUARDIAN, STARMART, GIANT HYPERMARKET and GIANT SUPERMARKET with a total population of more than 10,000 employees ·     As of 30 June 2012, the company operates 43 Giant Hypermarket, 130 Hero & Giant Supermarket, 241 Guardian, 144 Starmat.

 

3	PT Indocare Citrapasific
Contact Person		Mr. Drs. Ridwan Salim MBA	Title	President Director
Contact Person		Mr. Robert	Title	Purchasing Manager
Contact Person		Mr. Erwin	Title	Purchasing officer
Contact Tel		(62-21) 586-0840~41, Ext. 246	Contact Fax	(62-21) 586-0836
Email 1		robert@indocare.com	Email 2	purchasing@indocare.com
Website		http://www.indocare.com/
Address		Taman Meruya Office Center Block N No. 21-26,Jl. Meruya Ilir, Jakarta, 11620
Business Line		Importer, Distributor
Product		Food supplement; Toiletries
Annual Revenue		NA	Annual Imports	NA
Buyer Experience with Korea		No	Communication	Indonesia, English
Buyer Reference		·     The company was founded in 1988. The embryo of Indocare Group stands in a direct selling company with a mission to contribute to improving the quality of life. ·     The business of the company ü  Direct Selling - Multicare: Direct Selling is the company’s first business on its establishment. The business unit offers a direct selling business concept BTR (Business Through Recommendation) that is extracted from human habits in general that are reccomend of doing on the things they likes. ü  Conventional Marketing - PT Totalcare Nutraceutical: This business unit is to market health supplement through Over The Counter (OTC). They work closely with companies those reliable on its categories (modern trade, general trade) so that their products can reach the comsumers all over Indonesia. One of their products is Holisticare Ester C that is highly recommended in the market of vitamin C product categories in Indonesia and has also penetrated in Asia. In 2011 the brand was awarded on the Brand Champion in the sub category of vitamin C products and in 2012 was awarded on Business Records (Rebi) as a pioneer of vitamin C that is safe for the stomach with a money-back guarantee. ü  B2B - Indocare: B2B (Business to Business) is the newest business unit of them in the Division of Institutional Marketing (IM). ü  Manufacturing Facility - PT Citrasemesta Asrisejati: They are building a production facility (manufacturing) to support the B2B business unit to handle the procurement of products for its customers. Especially the procurement transparent soap products, and personal care ·      The company’s principals : ü  The Ester C Company, USA ü  A.VOGEL, Switzerland ü  GMP Pharmaceuticals Limited, Australia ü  Natural Factor Nutritional Products Ltd, Canada ü  Alpha Laboratories (NZ) Ltd, Newzealand ü  National Enzyme Company, USA ü  Yukiguni Maitake Co., Ltd, Japan

 

4	PT Kompak Indopola
Contact Person		Mrs. Erna Maria	Title	General Manager
Mobile Phone		+62-818-754-358
Contact Tel		(62-21) 568-0481	Contact Fax	(62-21) 568-0488
Email 1		erna@kompak.co.id	Email 2
Established Year		1988	Employee	150 People
Website		www.kompak.co.id
Address		Total Building 11thFloor, Jl. Letnan S. Parman Kav. 106A, Jakarta, 11440
Business Line		Multi-Level Marketing
Product		Cosmetic, Healthy Food
Annual Revenue		NA	Annual Imports	NA
Buyer Experience with Korea		Yes	Communication	Indonesia, English
Buyer Reference		·     PT Kompak Indopola is one of big multi-level marketing companies in Indonesia. ·     The company is established on January 1988. ·     Some products of KOMPAK have been circulated in the world for 30 years and have patents from 15 countries in Europe, USA and Asia. ·     KOMPAK sells high quality products such as Health Food, House Hold, Cosmetics, Personal Care, Toiletries Product, Essential Oil, and Beverages ·     The number of people who joined as the agent of KOMPAK reaches 150,000 people. ·     KOMPAK distributes their products through head office in Jakarta and 6 branch offices that spread in Jakarta, Bandung, Medan, Makassar, Balikpapan, and hundreds of center business around Indonesia.

 

5	PT Liz Estetika Indonesia
Contact Person		Ms. Fransisca	Title	Secretary
Contact Tel		(62-21) 5697-2325, 9327-8207	Contact Fax	(62-21) 5697-2326
Email 1		fransisca@healthygreen.co.id	Email 2
Established Year		2003	Employee	30 People
Website		www.healthygreen.co.id
Address		Jl. Daan Mogot Raya No. 121 D-E Grogol, Jakarta Barat, 11530
Business Line		Importer, Distributor
Product		Food Supplement
Annual Revenue		NA	Annual Imports	NA
Buyer Experience with Korea		Yes	Communication	Indonesia, English
Buyer Reference		·     PT Liz Estetika Indonesia is a subsidiary of Professtama Development Group, which is a national group that engaged in the security industry since 1986, with a total staff of 500 people. ·     PT Liz Estetika Indonesia itself was founded in 2003 by husband and wife, Ir. Sanny Suharli and Drg. Elizabeth Irenawati Surjapranata. ·     The company imports their food supplements from a company named Natures Care Manufacture Pty Ltd – Australia.