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제목 2019 중국 진출전략
작성일 2019-01-15 작성자 이나래
지역 중국
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································4
가. (통상) 미중 통상분쟁에 따른 글로벌 밸류체인 재편 가능성 ····························4
나. (정책) 대외 개방 및 협력 확대 ······································································6
다. (산업) 혁신주도 신성장산업 중심의 산업·시장 육성 강화 ·····························8
라. (시장) 내수주도형 성장정책 활용 및 소비 고도화 ············································9
Ⅱ. 비즈니스 환경 분석 ·········································································12
1. 정치·경제·산업·정책 환경 ············································································12
2. 시장 분석 ······································································································21
가. 시장특성 ·······································································································21
나. 수출 ··············································································································23
다. 투자 ··············································································································27
라. 프로젝트 ·······································································································30
3. 한국과의 경제교류 및 주요 경협 의제 ···························································32
가. 교역 ··············································································································32
나. 투자 ··············································································································35
다. 주요 경제협력 의제 ·······················································································39
Ⅲ. 진출전략 ·························································································42
1. SWOT 분석 및 전략도출 ··············································································42
2. 주요 이슈별 진출전략 ···················································································43
3. 한-중국 경제협력을 통한 진출전략 ······························································74
첨부 1. 수출유망 품목 ····························································································90
첨부 2. 수출유망 서비스 ······················································································100
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ··························································104
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ········································106

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