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진출전략

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제목 2019 동남아대양주 진출전략
작성일 2019-01-15 작성자 이나래
지역 아시아
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································4
가. 중국의 인프라 프로젝트 진출 확대와 미-중 통상마찰 여파 ·····························4
나. 양자·다자 협정을 통한 경제적 파트너십의 확대 ·············································7
다. 자원 분쟁 대두와 합의 노력 ··········································································10
라. 주요국 총선에 따른 정치변수와 경제 영향 ····················································12
마. 스마트산업 육성 경쟁에 나서는 아세안 ·························································14
Ⅱ. 비즈니스 환경 분석 ·········································································17
1. 정치·경제·산업·정책 환경 ············································································17
2. 시장 분석 ······································································································28
가. 시장 특성 및 전략적 가치 ···········································································28
나. 수출 ·············································································································30
다. 투자진출 ·······································································································33
라. 프로젝트 ·······································································································35
3. 한국과의 경제교류 및 주요 경협의제 ····························································38
가. 교역 ··············································································································38
나. 투자 ··············································································································41
다. 주요 협력의제 ······························································································45
Ⅲ. 진출전략 ·························································································49
1. SWOT 분석 및 전략도출 ··············································································49
2. 주요 이슈·산업별 진출전략 ···········································································50
3. 한-아세안 경제협력을 통한 진출전략 ··························································63
첨부 1. 수출유망 품목 ····························································································73
첨부 2. 수출유망 서비스 ························································································77
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································79
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································83

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