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진출전략

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제목 2019 헝가리 진출전략
작성일 2019-01-15 작성자 이나래
지역 유럽
국가 헝가리
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································3
2. 2019년 주요 이슈 및 전망 ··············································································4
가. (경제) 소비 및 투자가 대외 불안 완충, 경제의 질적 성장에 초점 ····················4
나. (정치) 오르반 총리 연임에 따른 정부 정책의 연속성 효과 기대 ··················5
다. (외투) 외국인 신규·증액 투자유치 계속 및 공급사슬(SC) 현지화 계속 ··········5
라. (프로젝트) 교통인프라 프로젝트의 본격 개시, 물류환경 개선 기대 ················5
마. (동방정책) 높은 對EU 의존도 완화 노력 ·························································6
Ⅱ. 비즈니스 환경 분석 ···········································································7
1. 정치·경제·산업·정책 환경 ··············································································7
2. 시장 분석 ······································································································14
가. 시장 특성 및 전략적 가치 ···········································································14
나. 수출 ············································································································15
다. 투자진출 ·······································································································19
라. 프로젝트 ······································································································22
마. 공공조달 ····································································································23
3. 한국과의 경제교류 및 주요 협력의제 ····························································24
가. 교역 ··············································································································24
나. 투자 ··············································································································25
다. 주요 협력의제 ·······························································································27
Ⅲ. 진출전략 ·························································································28
1. SWOT 분석 및 전략도출 ··············································································28
2. 주요 이슈별 진출전략 ···················································································29
3. 한-헝가리 경제협력을 통한 진출전략 ···························································36
첨부 1. 수출유망 품목 ····························································································42
첨부 2. 수출유망 서비스 ························································································44
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································45
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································47

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