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진출전략

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제목 2021 독일 진출전략
작성일 2021-01-12
지역 유럽
국가 독일
작성자 김주연
첨부파일

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································4
2. 2021년 주요 이슈 및 전망 ······························································································5
가. 코로나발 경제위기로 독일 전후 최악의 경제위기 직면 ·············································5
나. 포스트 코로나 시대, 언택트 소비시장 부상 ·······························································6
다. 미 대선 결과에 따른 트럼프 발 무역분쟁 향방에 관심 주목 ····································6
라. 유럽중앙은행(ECB), 코로나19 대응을 위한 추가 양적완화 조치 지속 ·····················7
마. 브렉시트 이행기간 종료에 따른 독일 경기 하방 리스크 우려 ···································8
Ⅱ. 비즈니스 환경 분석·······································································································10
1. 정치/경제/산업/정책 환경 ······························································································10
2. 시장 분석·······················································································································26
가. 시장 특성 및 전략적 가치 ·······················································································26
나. 수출 ·························································································································27
다. 투자 진출 ·················································································································40
라. 공공조달 ···················································································································43
3. 한국과의 경제교류 및 주요 경협의제 ·············································································45
가. 교역 ·························································································································45
나. 투자 ·························································································································46
다. 주요 경제협력 의제 ··································································································48
Ⅲ. 진출전략························································································································52
1. SWOT 분석 및 전략 도출 ····························································································52
2. 주요 이슈・산업별 진출전략 ····························································································53
3. 한-독일 경제협력을 통한 진출전략 ················································································61
첨 부
1. 수출유망품목(상품) ··········································································································69
2. 수출유망품목(서비스) ······································································································74
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································77
4. 2021년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ···············································78
부 록
대(對) 독일 K패키지············································································································80

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