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진출전략

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제목 2021 영국 진출전략
작성일 2021-01-12
지역 유럽
국가 영국
작성자 김주연
첨부파일

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································3
2. 2021년 주요 이슈 및 전망 ······························································································4
가. 2021년 1월 1일부 EU 탈퇴 및 영국 표준으로의 재편 가속화 ·······························4
나. 무역 영토 확장 추진 ································································································6
다. 지속 가능한 저탄소 성장 혁신 ···················································································7
라. 공급망 강화 및 다변화 ······························································································8
마. 코로나19가 바꾼 온라인 구매 트렌드 ········································································8
Ⅱ. 비즈니스 환경 분석·······································································································10
1. 정치/경제/산업/정책 환경 ······························································································10
2. 시장 분석·······················································································································17
가. 시장 특성 ·················································································································17
나. 수출입 ······················································································································18
다. 투자 ·························································································································20
라. 프로젝트/공공조달 ····································································································22
3. 한국과의 경제교류 및 주요 경협 의제 ···········································································24
가. 교역 ·························································································································24
나. 투자 ·························································································································25
다. 주요 경제협력 의제 ··································································································25
Ⅲ.진출전략··························································································································27
1. SWOT 분석 및 전략 도출 ····························································································27
2. 주요 이슈・산업별 진출전략 ····························································································28
3. 한-영국 경제협력을 통한 진출전략 ················································································37
첨 부
1. 수출유망품목(상품)··········································································································42
2. 수출유망품목(서비스) ······································································································45
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································47
4. 2021년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ···············································47
부 록
대(對) 영국 K패키지············································································································48

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