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제목 2021 이탈리아 진출전략
작성일 2021-01-12
지역 유럽
국가 이탈리아
작성자 김주연
첨부파일

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································3
2. 2021년 주요 이슈 및 전망 ······························································································4
가. 유로존의 경기부양 정책 ···························································································4
나. 이탈리아 정부의 확대재정정책 지속 ··········································································4
다. 인프라 투자로 공공프로젝트 추진 ··············································································5
라. 대외환경 불확실성으로 수출 시장 감소 ·····································································5
Ⅱ. 비즈니스 환경 분석·········································································································7
1. 정치/경제/산업/정책 환경 ································································································7
2. 시장 분석·······················································································································13
가. 시장 특성 및 전략적 가치 ·······················································································13
나. 수출 ·························································································································14
다. 투자 진출 ·················································································································15
라. 프로젝트 ···················································································································16
마. 공공조달 ···················································································································16
3. 한국과의 경제교류 및 주요 경협의제 ·············································································18
가. 교역 ·························································································································18
나. 투자 ·························································································································20
다. 주요 경제협력 의제 ··································································································21
Ⅲ. 진출전략························································································································23
1. SWOT 분석 및 전략 도출 ····························································································23
2. 주요 이슈・산업별 진출전략 ····························································································24
3. 한-이탈리아 경협을 통한 진출전략 ················································································29
첨 부
1. 수출유망품목(상품)··········································································································33
2. 수출유망품목(서비스) ······································································································35
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································36
4. 2021년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ···············································37
부 록
대(對) 이탈리아 K패키지·····································································································38

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