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제목 2021 스페인 진출전략
작성일 2021-01-12
지역 유럽
국가 스페인
작성자 김주연
첨부파일

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································3
2. 2021년 주요 이슈 및 전망 ······························································································4
가. 주력산업의 실적 악화로 최악의 경제위기 직면 ·······················································4
나. 포스트 코로나19 시대, 언택트・온라인 수요 확대로 디지털화 가속 ··························6
다. 스페인 정부의 5G 상용화로 관련 장비 및 서비스 시장 성장 본격화 ·······················7
라. 그린 산업 본격적 육성으로 신재생에너지 시장 성장 주도 ········································8
마. 친환경・윤리적 소비 관련 제품 수요 증가 및 규제 확대 ···········································9
바. 노딜 브렉시트에 대한 경제 타격 우려 ····································································10
Ⅱ. 비즈니스 환경 분석·······································································································11
1. 정치/경제/산업/정책 환경 ······························································································11
2. 시장 분석·······················································································································18
가. 시장 특성 및 전략적 가치 ·······················································································18
나. 수출 ·························································································································19
다. 투자 진출 ·················································································································23
라. 공공조달 ···················································································································25
3. 한국과의 경제교류 및 주요 경협의제 ·············································································27
가. 교역 ·························································································································27
나. 투자 ·························································································································29
다. 주요 경제협력 의제 ··································································································30
Ⅲ. 진출전략························································································································31
1. SWOT 분석 및 전략 도출 ····························································································31
2. 주요 이슈・산업별 진출전략 ····························································································32
3. 한-스페인 경제협력을 통한 진출전략 ·············································································40
첨 부
1. 수출유망품목(상품)··········································································································46
2. 수출유망품목(서비스) ······································································································48
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································50
4. 2021년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ···············································51
부 록
대(對) 스페인 K패키지 ········································································································52

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