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제목 2021 태국 진출전략
작성일 2021-01-12
지역 아시아
국가 태국
작성자 김주연
첨부파일

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································3
2. 2021년 주요 이슈 및 전망 ······························································································4
가. 코로나19 국난 극복과 침체된 경제회복을 최우선 과제로 인식 ································4
나. ‘태국 4.0’ 추진 핵심산업 분야 내 글로벌 공급망(GVC) 재편 이슈 ·························5
다. BCG(Bio-Circular-Green) 이코노미 모델 도입으로 지속가능한 성장 기반 마련 ··· 6
라. 코로나19로 촉발된 ‘디지털 라이프스타일’ 정착 및 가속화 ·······································7
Ⅱ. 비즈니스 환경 분석·········································································································8
1. 정치/경제/산업/정책 환경 ································································································8
2. 시장 분석·······················································································································24
가. 시장 특성 및 전략적 가치 ·······················································································24
나. 수출입 ······················································································································25
다. 투자 진출 ·················································································································28
3. 한국과의 경제교류 및 주요 경협의제 ·············································································31
가. 교역 ·························································································································31
나. 투자 ·························································································································33
다. 주요 경제협력 의제 ··································································································35
Ⅲ. 진출전략························································································································37
1. SWOT 분석 및 전략 도출 ····························································································37
2. 주요 이슈・산업별 진출전략 ····························································································38
3. 한-태국 경제협력을 통한 진출전략 ················································································43
첨 부
1. 수출유망품목(상품)··········································································································47
2. 수출유망품목(서비스) ······································································································49
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································50
4. 2021년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ···············································53
부 록
대(對) 태국 K패키지············································································································54

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