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진출전략

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제목 2020 파나마 진출전략
게시일 2020-02-03 작성자 이나래
지역 중남미
국가 파나마
첨부파일

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Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3
1. 개요 ································································································································ 3
가. 시장 전망 ················································································································· 3
나. 주요 경제지표 ·········································································································· 3
2. 2020년 주요 이슈 및 전망 ···························································································· 4
가. ‘경제 활성화’를 위한 다방면 경기부양책 추진 ························································ 4
나. 글로벌 물류, 농축산업, 전시 컨벤션 등 주요 국가 산업 집중 육성 ······················· 4
다. 한-중미 FTA 발효에 따른 한국의 대(對)파나마 수출 확대 ····································· 5
라. 파-중 수교 3년 차, FTA 협상 등 본격적인 경협 가속화 ······································· 6
Ⅱ. 비즈니스 환경 분석 ······································································································· 8
1. 정치・경제・산업・정책 환경 ······························································································ 8
2. 시장 분석 ····················································································································· 12
가. 시장 특성 및 전략적 가치 ····················································································· 12
나. 교역 ························································································································ 13
다. 투자진출 ················································································································· 15
라. 프로젝트 ················································································································· 17
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 20
가. 교역 ························································································································ 20
나. 투자 ························································································································ 21
다. 주요 경제협력 의제 ································································································ 22
Ⅲ. 진출전략 ························································································································ 25
1. SWOT 분석 및 전략도출 ···························································································· 25
2. 주요 이슈・산업별 진출전략 ·························································································· 26
3. 한-파나마 경제협력을 통한 진출전략 ··········································································· 32
4. 진출 시 유의사항 ·········································································································· 36
첨 부
1. 수출유망품목(상품) ········································································································ 37
2. 수출유망품목(서비스) ···································································································· 39
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 40
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 41
부 록
對파나마 K패키지(양국 간 상생협력방안) ·········································································· 42

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