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진출전략

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제목 2020 말레이시아 진출전략
게시일 2020-02-03 작성자 이나래
지역 아시아
국가 말레이시아
첨부파일

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 4
가. 경제정책 및 이슈 ··································································································· 4
나. 유가와 현지화 가치 변동 전망 ··············································································· 6
Ⅱ. 비즈니스 환경 분석 ····································································································· 8
1. 정치・경제・산업・정책 환경 ···························································································· 8
가. 정치 환경 ··············································································································· 8
나. 경제 환경 ··············································································································· 10
다. 산업 환경 ··············································································································· 12
라. 정책・규제 환경 ······································································································ 15
2. 시장 특성 및 전략적 가치 ···························································································· 19
가. 시장 특성 ··············································································································· 19
나. 교역 ························································································································ 22
다. 투자진출 ················································································································· 25
라. 프로젝트 ················································································································· 28
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 30
가. 교역 ························································································································ 30
나. 투자 ························································································································ 31
다. 주요 경제협력 의제 ································································································ 34
Ⅲ. 진출전략 ························································································································ 37
1. SWOT 분석 및 전략도출 ···························································································· 37
2. 주요 이슈・산업별 진출전략 ·························································································· 38
3. 한-말레이시아 경제협력을 통한 진출전략 ···································································· 45
4. 진출 시 유의사항 ·········································································································· 50
첨 부
1. 수출유망품목(상품) ········································································································ 51
2. 수출유망품목(서비스) ···································································································· 52
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 53
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 54
부 록
對말레이시아 K패키지(양국 간 상생협력방안) ··································································· 55

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