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진출전략

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제목 2020 필리핀 진출전략
게시일 2020-02-03 작성자 이나래
지역 아시아
국가 필리핀
첨부파일

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 4
가. 인프라 집중 개발 및 정부투자 기조 지속 ····························································· 4
나. 고인플레, 페소화 평가절하 장기화 등 변수 상존 ·················································· 5
다. 세제개혁 추가 도입 ································································································ 5
라. 미-중 무역전쟁 여파 ······························································································ 6
Ⅱ. 비즈니스 환경 분석 ····································································································· 7
1. 정치・경제・산업・정책 환경 ···························································································· 7
가. 정치 환경 ··············································································································· 7
나. 경제 환경 ··············································································································· 7
다. 산업 환경 ··············································································································· 8
라. 정책・규제 환경 ······································································································· 9
2. 시장 분석 ····················································································································· 11
가. 시장 특성 ··············································································································· 11
나. 교역 ························································································································ 12
다. 투자진출 ················································································································· 14
라. 건설·프로젝트 ········································································································ 16
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 19
가. 교역 ························································································································ 19
나. 투자 ························································································································ 22
다. 주요 경제협력 의제 ································································································ 23
Ⅲ. 진출전략 ························································································································ 25
1. SWOT 분석 및 전략도출 ···························································································· 25
2. 주요 이슈・산업별 진출전략 ·························································································· 26
3. 한-필리핀 경제협력을 통한 진출전략 ··········································································· 32
4. 진출 시 유의사항 ·········································································································· 36
첨 부
1. 수출유망품목(상품) ········································································································ 37
2. 수출유망품목(서비스) ···································································································· 39
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 40
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 42
부 록
對필리핀 K패키지(양국 간 상생협력방안) ·········································································· 43

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