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KOTRA 해외시장뉴스

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진출전략

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제목 2020 파키스탄 진출전략
게시일 2020-02-03 작성자 이나래
지역 아시아
국가 파키스탄
첨부파일

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Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3
1. 개요 ································································································································ 3
가. 시장 전망 ················································································································· 3
나. 주요 경제지표 ·········································································································· 4
2. 2020년 주요 이슈 및 전망 ···························································································· 5
가. IMF 구제금융 프로그램 이행에 따른 경제위축 가속화 ··········································· 5
나. 루피화 약세 기조의 지속으로 수입시장 경색 우려 ·················································· 6
다. 경제회복을 위한 산업과 경제의 부가가치 극대화에 총력 ········································ 7
라. 새로운 파키스탄(Naya Pakistan) 건설을 위한 개혁 계속 ······································ 8
마. 자동차 산업 재편에 따른 일본 자동차 독점 구조의 완화 ········································ 9
Ⅱ. 비즈니스 환경 분석 ···································································································· 10
1. 정치・경제・산업・정책 환경 ···························································································· 10
2. 시장 분석 ····················································································································· 17
가. 시장 특성 ··············································································································· 17
나. 교역 ························································································································ 18
다. 투자 ························································································································ 22
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 24
가. 교역 ························································································································ 24
나. 투자 ························································································································ 26
다. 주요 경제협력 의제 ································································································ 27
Ⅲ. 진출전략 ························································································································ 29
1. SWOT 분석 및 전략도출 ···························································································· 29
2. 주요 이슈・산업별 진출전략 ·························································································· 30
3. 한-파키스탄 경제협력을 통한 진출전략 ······································································· 41
4. 진출 시 유의사항 ·········································································································· 47
첨 부
1. 수출유망품목(상품) ········································································································ 48
2. 수출유망품목(서비스) ···································································································· 50
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 51
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 52
부 록
對파키스탄 K패키지(양국 간 상생협력방안) ······································································· 53

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