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제목 2019 케냐 진출전략
작성일 2019-01-15 작성자 이나래
지역 아프리카
국가 케냐
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································4
가. 정치-사회 안정성 회복을 기회로 경제성장 견인 기대 ·····································4
나. Vision 2030의 3차 사업 (Medium Term Plan 3) 시행 ··························5
다. 경제개발 핵심역량을 BIG4에 집중 ·································································7
Ⅱ. 비즈니스 환경 분석 ·········································································12
1. 정치·경제·산업·정책 환경 ············································································12
2. 시장분석 ·······································································································20
가. 시장특성 및 전략적 가치 ···············································································20
나. 수출 ··············································································································22
다. 투자진출 ·······································································································25
라. 우리기업의 프로젝트 진출 동향 ····································································28
3. 한국과의 경제교류 및 주요 경협의제 ····························································29
가. 교역 ··············································································································29
나. 투자 ··············································································································31
다. 주요 경제협력 의제 ·······················································································32
Ⅲ. 진출전략 ·························································································34
1. SWOT 분석 및 전략도출 ··············································································34
2. 주요 이슈·산업별 진출전략 ···········································································35
3. 한-케냐 경제협력을 통한 진출전략 ······························································40
첨부 1. 수출유망 품목 ····························································································43
첨부 2. 수출유망 서비스 ························································································45
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································47
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································49

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