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제목 2019 에티오피아 진출전략
작성일 2019-01-15 작성자 이나래
지역 아프리카
국가 에티오피아
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································4
가. [대외정세] 에리트레아 협력 / 개발협력 지원 확대 ·········································4
나. [국내정세] 정부개편, 인적쇄신 / 잠재적 불안요인 지속 ··································6
다. [경제전망] 개혁‧개방 추진 / 외환부족 및 대외채무 우려 ·································7
라. [산업개발] 국영공단 외투기업 유치 확대 / 건설업 활황 ··································8
마. [소비문화] 소비성향 확대 / AfCFTA 역내교역 활성화 기대 ·························10
바. [시장성향] 저가중심 시장 지속 / 고품질 제품 관심 증대 ······························11
Ⅱ. 비즈니스 환경 분석 ·········································································12
1. 정치·경제·산업·정책 환경 ············································································12
2. 시장 분석 ······································································································17
가. 시장 특성 및 전략적 가치 ··············································································17
나. 수출입 동향 ···································································································18
다. 외국인 투자동향 ····························································································19
라. 공적개발 지원현황 ························································································21
마. 프로젝트 동향 ·······························································································22
3. 한국과의 경제교류 및 주요 경협의제 ····························································24
가. 교역 ··············································································································24
나. 투자 ··············································································································25
다. 주요 경제협력 의제 ·······················································································27
Ⅲ. 진출전략 ·························································································29
1. SWOT 분석 및 전략도출 ··············································································29
2. 주요 이슈별 진출전략 ···················································································30
3. 주요 산업별 진출전략 ···················································································32
4. 한-에티오피아 경제협력을 통한 진출전략 ····················································34
첨부 1. 수출유망 품목 ····························································································36
첨부 2. 수출유망 서비스 ························································································37
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································39
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································40

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