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제목 2019 호주 진출전략
작성일 2019-01-15 작성자 이나래
지역 아시아
국가 호주
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································4
가. 호주 총리 교체로 정치리스크 존재 ··································································4
나. 안정적 경제성장과 불안정한 환율변동 ····························································5
다. 중국의 영향력 확대에 따른 빛과 그림자 ··························································5
라. 표류하는 호주의 에너지 정책 ··········································································6
Ⅱ. 비즈니스 환경 분석 ···········································································8
1. 정치·경제·산업·정책 환경 ··············································································8
2. 시장분석 ·······································································································14
가. 시장 특성 ······································································································14
나. 수출 ··············································································································16
다. 투자 ··············································································································18
라. 프로젝트 ·······································································································20
3. 한국과의 경제교류 및 주요 경협의제 ····························································21
가. 교역 ··············································································································21
나. 투자 ··············································································································23
다. 주요 경제협력 의제 ·······················································································25
Ⅲ. 진출전략 ·························································································28
1. SWOT 분석 및 전략도출 ··············································································28
2. 주요 이슈·산업별 진출전략 ···········································································29
3. 한-아세안 경제협력을 통한 진출전략 ··························································34
첨부 1. 수출유망 품목 ····························································································38
첨부 2. 수출유망 서비스 ························································································42
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································45
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································47

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