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진출전략

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제목 2019 파키스탄 진출전략
작성일 2019-01-15 작성자 이나래
지역 아시아
국가 파키스탄
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································5
가. 정권 교체에 따른 새로운 파키스탄(New Pakistan) 기대 ·····························5
나. 중국-파키스탄 경제회랑(CPEC) 2단계로 진입 ·············································5
다. IMF 구제금융의 경제적 여파에 귀추가 주목 ···················································6
라. 지속적인 화폐가치 하락 우려로 수입시장 불안감 고조 ··································7
마. 자동차 시장 활성화에 따른 산업 재편 가속화 ················································7
바. 파키스탄 환경문제에 대한 국제사회의 관심 확대 ···········································8
Ⅱ. 비즈니스 환경 분석 ·········································································10
1. 정치·경제·산업·정책 환경 ············································································10
2. 시장분석 ·······································································································18
가. 시장 특성 및 전략적 가치 ············································································18
나. 수출 ··············································································································19
다. 투자 ··············································································································22
3. 한국과의 경제교류 및 주요 경협의제 ····························································24
가. 교역 ··············································································································24
나. 투자 ··············································································································26
다. 주요 경제협력 의제 ·······················································································27
Ⅲ. 진출전략 ·························································································29
1. SWOT 분석 및 전략도출 ··············································································29
2. 주요 이슈·산업별 진출전략 ···········································································30
3. 한-파키스탄 경제협력을 통한 진출전략 ······················································41
첨부 1. 수출유망 품목 ····························································································45
첨부 2. 수출유망 서비스 ························································································47
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································48
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································49

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