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KOTRA 해외시장뉴스

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진출전략

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제목 2020 동남아대양주 진출전략
게시일 2020-02-03 작성자 이나래
지역 아시아
첨부파일

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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 권역별 경제지표 ····························································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 5
가. 대외 리스크 대응 위한 경제 구조 개혁 가속화 ····················································· 5
나. 아세안 중심의 생산 네트워크 부상 전망 ······························································· 7
다. 새로운 먹거리 개발을 통해 저성장 극복 방안을 모색하는 대양주 ························ 10
라. 아세안 국내 정치 안정에 따른 인프라 투자 확대 ················································· 12
Ⅱ. 비즈니스 환경 분석 ···································································································· 15
1. 정치・경제・산업・정책 환경 ···························································································· 15
가. 정치 환경 ··············································································································· 15
나. 경제 환경 ··············································································································· 17
다. 산업 환경 ··············································································································· 21
라. 정책・규제 환경 ······································································································ 25
2. 시장 분석 ····················································································································· 30
가. 시장 특성 및 전략적 가치 ····················································································· 30
나. 교역 ························································································································ 34
다. 투자진출 ················································································································· 40
라. 프로젝트 ················································································································· 43
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 47
가. 교역 ························································································································ 47
나. 투자 ························································································································ 49
다. 주요 경제협력 의제 ································································································ 53
Ⅲ. 진출전략 ························································································································ 57
1. SWOT 분석 및 전략도출 ···························································································· 57
2. 주요 이슈・산업별 진출전략 ·························································································· 58
3. 한-아세안 경제협력을 통한 진출전략 ··········································································· 69
4. 진출 시 유의사항 ·········································································································· 78
첨 부
1. 수출유망품목(상품) ········································································································ 80
2. 수출유망품목(서비스) ···································································································· 82
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 84
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 87

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