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진출전략

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제목 2020 중동 진출전략
게시일 2020-02-03 작성자 이나래
지역 중동
첨부파일

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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 5
가. (정치) 미-이란 긴장 관계 지속 및 중동 내 세력판도 급변 ·································· 5
나. (경제) 유가 안정세 유지에 따른 프로젝트 시장 회복 기대 ··································· 6
다. (산업) 중동 각국의 산업 다각화 및 보호주의 강화 지속 추진 ······························ 7
라. (문화) 2020 두바이 엑스포, 사우디 관광비자 신설 등 문화교류 확대 ················· 9
마. (트렌드) 젊은 소비층 소비 패턴 변화로 소비재 중심 온라인 시장 성장 ·············· 10
Ⅱ. 비즈니스 환경 분석 ···································································································· 13
1. 정치・경제・산업・정책 환경 ···························································································· 13
가. 정치 환경 ··············································································································· 13
나. 경제 환경 ··············································································································· 16
다. 산업 환경 ··············································································································· 17
라. 정책・규제 환경 ······································································································ 28
2. 시장 분석 ····················································································································· 32
가. 시장 특성 및 전략적 가치 ····················································································· 32
나. 교역 ························································································································ 33
다. 투자 ························································································································ 36
라. 프로젝트 ················································································································· 40
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 45
가. 교역 ························································································································ 45
나. 투자 ························································································································ 49
다. 주요 경제협력 의제 ································································································ 51
Ⅲ. 진출전략 ························································································································ 53
1. SWOT 분석 및 전략도출 ···························································································· 53
2. 주요 이슈・산업별 진출전략 ·························································································· 54
3. 한-중동 경제협력을 통한 진출전략 ·············································································· 70
4. 진출 시 유의사항 ·········································································································· 87
첨 부
1. 수출유망품목(상품) ········································································································ 90
2. 수출유망품목(서비스) ···································································································· 93
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 95
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 96

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