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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 5
가. 브렉시트 연기에 따른 향방 주목 ··········································································· 5
나. EU-미 무역전쟁 확전에 따른 경기침체 우려 ························································ 7
다. 유럽중앙은행(ECB)의 금리인하, 양적완화 조치 지속 ············································ 9
라. 유럽, 스타트업 메카로 급부상 ··············································································· 11
마. 유럽은 정책을 통하여 4차 산업을 더욱 육성 ························································ 12
바. 개인정보 보호정책(GDPR) 시행 1년 ····································································· 13
Ⅱ. 비즈니스 환경 분석 ···································································································· 16
1. 정치･경제･산업･정책 환경 ···························································································· 16
가. 정치 환경 ··············································································································· 16
나. 경제 환경 ··············································································································· 18
다. 산업 환경 ··············································································································· 20
라. 정책･규제 환경 ······································································································ 22
2. 시장 분석 ····················································································································· 24
가. 시장특성 ················································································································· 24
나. 교역 ························································································································ 28
다. 투자진출 ················································································································· 31
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 33
가. 교역 ························································································································ 33
나. 투자 ························································································································ 41
다. 주요 경제협력 의제 ································································································ 46
Ⅲ. 진출전략 ························································································································ 51
1. SWOT 분석 및 전략도출 ···························································································· 51
2. 주요 이슈･산업별 진출전략 ·························································································· 52
3. 한-EU 경협을 통한 진출전략 ······················································································ 67
4. 진출 시 유의사항 ·········································································································· 81
첨 부
1. 수출유망품목(상품) ········································································································ 83
2. 수출유망품목(서비스) ···································································································· 95
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 99
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ··········································· 100