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진출전략

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제목 2020 북미 진출전략
게시일 2020-02-03 작성자 이나래
지역 북미
첨부파일

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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 4
2. 2020년 주요 이슈 및 전망 ·························································································· 6
가. 선거 및 무역분쟁 결과에 따른 정치・경제 환경 변화 전망 ···································· 6
나. 현지 에너지・인프라 정책 및 시장성장 변화 ·························································· 10
다. 미래 첨단산업 투자 및 육성 정책 강화 ································································· 13
라. 변화하는 소비시장 트렌드 ······················································································ 17
Ⅱ. 비즈니스 환경 분석 ···································································································· 19
[미국, 캐나다]
1. 정치・경제・산업・정책 환경 ···················································································· 19, 31
가. 정치 환경 ········································································································ 19, 31
나. 경제 환경 ········································································································ 20, 32
다. 산업 환경 ········································································································ 22, 33
라. 정책・규제 환경 ······························································································· 28, 34
[미국, 캐나다]
2. 시장 분석 ·············································································································· 36, 51
가. 시장 특성 ········································································································ 36, 51
나. 교역 ················································································································ 38, 52
다. 투자진출 ········································································································· 40, 54
라. 프로젝트 ········································································································· 43, 56
마. 스타트업 ········································································································· 49, 57
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 59
[미국, 캐나다]
가. 교역 ················································································································ 59, 69
나. 투자 ················································································································ 64, 71
다. 주요 경제협력 의제 ························································································ 66, 74
Ⅲ. 진출전략 ························································································································ 77
1. SWOT 분석 및 전략도출 ····················································································· 78, 79
[미국, 캐나다]
2. 주요 이슈・산업별 진출전략 ··················································································· 80, 95
3. 한-미/한-캐나다 경제협력을 통한 진출전략 ······················································ 88, 100
4. 진출 시 유의사항 ······································································································· 104
첨 부
1. 수출유망품목(상품) ····································································································· 110
2. 수출유망품목(서비스) ·································································································· 118
3. 2020년도 KOTRA 주요 사업(잠정) ··········································································· 123
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ··········································· 125

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