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2020 중국 진출전략
- 진출전략
- 중국
- 2020-02-03
- 출처 : KOTRA
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<목차>
Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3
1. 개요 ································································································································ 3
가. 시장 전망 ················································································································· 3
나. 주요 경제지표 ·········································································································· 6
2. 2020년 주요 이슈 및 전망 ···························································································· 7
가. (통상) 무역마찰 장기화 영향 경기 전반에 미쳐 ······················································ 7
나. (정책) 대외개방 지속 및 내수진작 확대 ·································································· 9
다. (산업) 공급 측 개혁 통한 경쟁력 강화 ·································································· 10
Ⅱ. 비즈니스 환경 분석 ···································································································· 12
1. 정치와 거시경제 ·········································································································· 12
가. 정치 환경 : 집권체제 공고화 및 홈그라운드 외교(主場外交) 강화 ······················· 12
나. 거시경제 흐름 : 하방 압력 속 안정적 성장(關關難過 關關過) 추구 ····················· 13
2. 산업과 정책 ·················································································································· 21
가. 산업 동향 : 미래 신산업 육성 통한 글로벌 혁신 모색 ········································· 21
나. 정책 환경 : 안팎의 난관・장애물 돌파 총력 ·························································· 25
3. 시장 분석 ····················································································································· 33
가. 시장 특성 및 전략적 가치 ····················································································· 33
나. 교역 ························································································································ 37
다. 투자 ························································································································ 40
라. 프로젝트 ················································································································· 43
4. 디커플링 ······················································································································· 45
가. 외국인 직접투자(FDI) ····························································································· 45
나. 공급망(Supply chain) ··························································································· 46
다. 기술전쟁(Tech war) ······························································································ 48
라. 교육(Education) ···································································································· 48
5. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 49
가. 교역 ························································································································ 49
나. 투자 ························································································································ 51
다. 주요 경제협력 의제 ································································································ 52
Ⅲ. 진출전략 ························································································································ 54
1. SWOT 분석 및 전략도출 ···························································································· 54
2. 주요 이슈・산업별 진출전략 ·························································································· 55
3. 한-중국 경제협력을 통한 진출전략 ·············································································· 74
4. 진출 시 유의사항 ·········································································································· 79
첨 부
1. 수출유망품목(상품) ········································································································ 83
2. 수출유망품목(서비스) ···································································································· 91
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 95
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 96
부 록
對중국 K패키지(양국 간 상생협력방안) ············································································· 99
<저작권자 : ⓒ KOTRA & KOTRA 해외시장뉴스>
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