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KOTRA 해외시장뉴스

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진출전략

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제목 2020 중국 진출전략
게시일 2020-02-03 작성자 이나래
지역 중국
국가 중국
첨부파일

<목차>

Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3

1. 개요 ································································································································ 3

가. 시장 전망 ················································································································· 3

나. 주요 경제지표 ·········································································································· 6

2. 2020년 주요 이슈 및 전망 ···························································································· 7

가. (통상) 무역마찰 장기화 영향 경기 전반에 미쳐 ······················································ 7

나. (정책) 대외개방 지속 및 내수진작 확대 ·································································· 9

다. (산업) 공급 측 개혁 통한 경쟁력 강화 ·································································· 10

Ⅱ. 비즈니스 환경 분석 ···································································································· 12

1. 정치와 거시경제 ·········································································································· 12

가. 정치 환경 : 집권체제 공고화 및 홈그라운드 외교(主場外交) 강화 ······················· 12

나. 거시경제 흐름 : 하방 압력 속 안정적 성장(關關難過 關關過) 추구 ····················· 13

2. 산업과 정책 ·················································································································· 21

가. 산업 동향 : 미래 신산업 육성 통한 글로벌 혁신 모색 ········································· 21

나. 정책 환경 : 안팎의 난관・장애물 돌파 총력 ·························································· 25

3. 시장 분석 ····················································································································· 33

가. 시장 특성 및 전략적 가치 ····················································································· 33

나. 교역 ························································································································ 37

다. 투자 ························································································································ 40

라. 프로젝트 ················································································································· 43

4. 디커플링 ······················································································································· 45

가. 외국인 직접투자(FDI) ····························································································· 45

나. 공급망(Supply chain) ··························································································· 46

다. 기술전쟁(Tech war) ······························································································ 48

라. 교육(Education) ···································································································· 48

5. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 49

가. 교역 ························································································································ 49

나. 투자 ························································································································ 51

다. 주요 경제협력 의제 ································································································ 52

Ⅲ. 진출전략 ························································································································ 54

1. SWOT 분석 및 전략도출 ···························································································· 54

2. 주요 이슈・산업별 진출전략 ·························································································· 55

3. 한-중국 경제협력을 통한 진출전략 ·············································································· 74

4. 진출 시 유의사항 ·········································································································· 79

첨 부

1. 수출유망품목(상품) ········································································································ 83

2. 수출유망품목(서비스) ···································································································· 91

3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 95

4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 96

부 록

對중국 K패키지(양국 간 상생협력방안) ············································································· 99

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