<목차>

Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3

1. 개요 ································································································································ 3

가. 경제 전망 ················································································································· 3

나. 주요 경제지표 ·········································································································· 3

2. 2020년 주요 이슈 및 전망 ···························································································· 4

가. 대(對)한국 수출규제로 본 한일 교역 환경 변화 ······················································ 4

나. 노동인구 확보와 생산성 향상을 위한 노력 ······························································ 5

다. Connected Industries, 산업과 IoT 결합 확대 ····················································· 7

라. 외국인 방문객 4천만 시대의 유통시장 변화 ···························································· 8

Ⅱ. 비즈니스 환경 분석 ···································································································· 11

1. 정치･경제･산업･정책 환경 ···························································································· 11

가. 정치 환경 ··············································································································· 11

나. 경제 환경 ··············································································································· 12

다. 산업 환경 ··············································································································· 15

라. 정책･규제 환경 ······································································································ 20

2. 시장 분석 ····················································································································· 26

가. 시장 특성 및 전략적 가치 ····················································································· 26

나. 교역 ························································································································ 28

다. 투자 ························································································································ 29

3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 33

가. 교역 ························································································································ 33

나. 투자 ························································································································ 35

다. 주요 경제협력 의제 ································································································ 36

Ⅲ. 진출전략 ························································································································ 41

1. SWOT 분석 및 전략도출 ···························································································· 41

2. 주요 이슈･산업별 진출전략 ·························································································· 42

3. 한-일본 경제협력을 통한 진출전략 ·············································································· 66

4. 진출 시 유의사항 ·········································································································· 73

첨 부

1. 수출유망품목(상품) ········································································································ 76

2. 수출유망품목(서비스) ···································································································· 80

3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 83

4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 84

부 록

對일본 K패키지(양국 간 상생협력방안) ············································································· 85