<목차>

Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 4
가. 소득증가 및 전자상거래 선호에 따른 가계의 소비패턴 변화 ································· 4
나. 유럽의 전기차 배터리 산업 허브로 부상 ······························································· 5
다. 발전시설 현대화 프로젝트 및 에너지원 다변화 가속 ············································· 5
라. EU 기금 기반 프로젝트 발주 활발 ········································································ 6
Ⅱ. 비즈니스 환경 분석 ····································································································· 8
1. 정치･경제･산업･정책 환경 ···························································································· 8
가. 정치 환경 ··············································································································· 8
나. 경제 환경 ··············································································································· 9
다. 산업 환경 ··············································································································· 11
라. 정책･규제 환경 ······································································································ 12
2. 시장 분석 ····················································································································· 15
가. 시장 특성 및 전략적 가치 ····················································································· 15
나. 교역 ························································································································ 15
다. 투자진출 ················································································································· 18
라. 공공조달･프로젝트 ·································································································· 19
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 22
가. 교역 ························································································································ 22
나. 투자진출 ················································································································· 24
다. 주요 경제협력 의제 ································································································ 26
Ⅲ. 진출전략 ························································································································ 27
1. SWOT 분석 및 전략도출 ···························································································· 27
2. 주요 이슈･산업별 진출전략 ·························································································· 28
3. 한-폴란드 경제협력을 통한 진출전략 ··········································································· 31
4. 진출 시 유의사항 ·········································································································· 34
첨 부
1. 수출유망품목(상품) ········································································································ 35
2. 수출유망품목(서비스) ···································································································· 36
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 37
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 39
부 록
對폴란드 K패키지 ·············································································································· 40