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Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3
1. 개요 ································································································································ 3
가. 시장 전망 ················································································································· 3
나. 주요 경제지표 ·········································································································· 3
2. 2020년 주요 이슈 및 전망 ···························································································· 4
가. 유럽중앙은행 양적완화 재개 ···················································································· 4
나. 보호무역주의 완화 기대 ··························································································· 5
다. 포스트 브렉시트(Brexit) ··························································································· 5
라. 이탈리아 정부의 난민･경제정책 ··············································································· 6
Ⅱ. 비즈니스 환경 분석 ······································································································· 7
1. 정치･경제･산업･정책 환경 ······························································································ 7
2. 시장 분석 ····················································································································· 14
가. 시장 특성 및 전략적 가치 ····················································································· 14
나. 교역 ························································································································ 15
다. 투자진출 ················································································································· 16
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 18
가. 교역 ························································································································ 18
나. 투자 ························································································································ 20
다. 주요 경제협력 의제 ································································································ 21
Ⅲ. 진출전략 ························································································································ 24
1. SWOT 분석 및 전략도출 ···························································································· 24
2. 주요 이슈･산업별 진출전략 ·························································································· 25
3. 한-이탈리아 경제협력을 통한 진출전략 ······································································· 30
4. 진출 시 유의사항 ·········································································································· 35
첨 부
1. 수출유망품목(상품) ········································································································ 36
2. 수출유망품목(서비스) ···································································································· 37
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 38
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 39
부 록
對이탈리아 K패키지(양국 간 상생협력방안) ······································································· 40