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Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3
1. 개요 ································································································································ 3
가. 시장 전망 ················································································································· 3
나. 주요 경제지표 ·········································································································· 3
2. 2020년 주요 이슈 및 전망 ···························································································· 4
가. EU 가입이 최우선 국정과제, 가입 협상 본격화 ······················································ 4
나. 서부 발칸의 최대 이슈, 코소보와의 관계 정상화 논의 ············································ 5
다. 성장의 걸림돌 제거, 정부의 지속적인 혁신 추진 ···················································· 6
라. 경제성장에 대한 기대감, 건설경기 활황 및 가계소비 증가세 ·································· 7
Ⅱ. 비즈니스 환경 분석 ···································································································· 10
1. 정치･경제･산업･정책 환경 ···························································································· 10
2. 시장 분석 ····················································································································· 16
가. 시장 특성 및 전략적 가치 ····················································································· 16
나. 교역 ························································································································ 18
다. 투자진출 ················································································································· 25
라. 프로젝트 ················································································································· 30
마. 공공조달 ················································································································· 35
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 37
가. 교역 ························································································································ 37
나. 투자 ························································································································ 38
다. 주요 경제협력 의제 ································································································ 41
Ⅲ. 진출전략 ························································································································ 43
1. SWOT 분석 및 전략도출 ···························································································· 43
2. 주요 이슈･산업별 진출전략 ·························································································· 44
3. 한-세르비아 경제협력을 통한 진출전략 ······································································· 51
4. 진출 시 유의사항 ·········································································································· 59
첨 부
1. 수출유망품목(상품) ········································································································ 60
2. 2020년도 KOTRA 주요 사업(잠정) ············································································· 62
3. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 63
부 록
對세르비아 K패키지(양국 간 상생협력방안) ······································································· 64