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Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3
1. 개요 ································································································································ 3
가. 시장 전망 ················································································································· 3
나. 주요 경제지표 ·········································································································· 3
2. 2020년 주요 이슈 및 전망 ···························································································· 4
가. (경제) 대외 경제 불안, 국내 소비 및 투자도 감소세 예상 ····································· 4
나. (정치) 4선 3연임의 오르반 총리의 정책 기조 유지 ················································ 4
다. (외투) 외국인 신규･증액 투자유치 계속 및 공급사슬(SC) 현지화 계속 ·················· 4
라. (프로젝트) 교통인프라 프로젝트의 본격 개시, 물류 환경 개선 기대 ······················· 4
마. (동방정책) 높은 대(對)EU 의존도 완화 노력 ··························································· 6
Ⅱ. 비즈니스 환경 분석 ······································································································· 7
1. 정치･경제･산업･정책 환경 ······························································································ 7
2. 시장 분석 ····················································································································· 14
가. 시장 특성 및 전략적 가치 ····················································································· 14
나. 교역 ························································································································ 15
다. 투자진출 ················································································································· 19
라. 프로젝트 ················································································································· 22
마. 공공조달 ················································································································· 23
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 25
가. 교역 ························································································································ 25
나. 투자 ························································································································ 26
다. 주요 경제협력 의제 ································································································ 28
Ⅲ. 진출전략 ························································································································ 29
1. SWOT 분석 및 전략도출 ···························································································· 29
2. 주요 이슈･산업별 진출전략 ·························································································· 30
3. 한-헝가리 경제협력을 통한 진출전략 ··········································································· 38
4. 진출 시 유의사항 ·········································································································· 44
첨 부
1. 수출유망품목(상품) ········································································································ 45
2. 수출유망품목(서비스) ···································································································· 47
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 48
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 49
부 록
對헝가리 K패키지(양국 간 상생협력방안) ·········································································· 50