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진출전략

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제목 2020 독일 진출전략
게시일 2020-02-03 작성자 이나래
지역 유럽
국가 독일
첨부파일

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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 4
2. 2020년 주요 이슈 및 전망 ·························································································· 5
가. 2020년 1월 브렉시트에 따른 유럽 경기 하방리스크 증가 ··································· 5
나. 트럼프發 경제위기 가시화 ······················································································ 6
다. 2019년 ECB 통화정책 정상화 후 추가 양적완화 조치 시행 예정 ······················· 7
라. 차세대 자동차 시장 수요에 맞춘 혁신 제품 및 부품 시장 판로 개척 적기 ·········· 7
마. 독일, 일본의 대(對)한국 수출규제에 따른 대체 수입선으로 부상 ·························· 8
Ⅱ. 비즈니스 환경 분석 ····································································································· 9
1. 정치・경제・산업・정책 환경 ···························································································· 9
가. 정치 환경 ··············································································································· 9
나. 경제 환경 ··············································································································· 10
다. 산업 환경 ··············································································································· 11
라. 정책・규제 환경 ······································································································ 15
2. 시장 분석 ····················································································································· 19
가. 시장 특성 ··············································································································· 19
나. 교역 ························································································································ 20
다. 투자진출 ················································································································· 28
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 30
가. 교역 ························································································································ 30
나. 투자 ························································································································ 31
다. 주요 경제협력 의제 ································································································ 33
Ⅲ. 진출전략 ························································································································ 36
1. SWOT 분석 및 전략도출 ···························································································· 36
2. 주요 이슈・산업별 진출전략 ·························································································· 37
3. 한-독일 경제협력을 통한 진출전략 ·············································································· 45
4. 진출 시 유의사항 ·········································································································· 50
첨 부
1. 수출유망품목(상품) ········································································································ 52
2. 수출유망품목(서비스) ···································································································· 56
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 59
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 60
부 록
對독일 K패키지(양국 간 상생협력방안) ············································································· 62

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