<목차>

Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3
1. 개요 ································································································································ 3
가. 시장 전망 ················································································································· 3
나. 주요 경제지표 ·········································································································· 3
2. 2020년 주요 이슈 및 전망 ···························································································· 5
가. 2019년 10월 총선 및 EU와의 관계 변화 ······························································ 5
나. 스위스기업의 글로벌화 가속화 ················································································· 5
다. 금융 산업 및 제조업 4차 산업혁명 추진 ································································· 6
Ⅱ. 비즈니스 환경 분석 ······································································································· 8
1. 정치･경제･산업･정책 환경 ······························································································ 8
2. 시장 분석 ····················································································································· 11
가. 시장 특성 및 전략적 가치 ····················································································· 11
나. 교역 ························································································································ 12
다. 투자진출 ················································································································· 15
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 18
가. 교역 ························································································································ 18
나. 투자 ························································································································ 19
다. 주요 경제협력 의제 ································································································ 20
Ⅲ. 진출전략 ························································································································ 22
1. SWOT 분석 및 전략도출 ···························································································· 22
2. 주요 이슈･산업별 진출전략 ·························································································· 23
3. 한-스위스 경제협력을 통한 진출전략 ··········································································· 26
4. 진출 시 유의사항 ·········································································································· 31
첨 부
1. 수출유망품목(상품) ········································································································ 32
2. 수출유망품목(서비스) ···································································································· 34
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 35
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 36
부 록
對스위스 K패키지(양국 간 상생협력방안) ·········································································· 37