<목차>

Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 5
가. 제46대 대통령 선거 국면 돌입에 따른 정책 변화 주목 ········································ 5
나. 미국 경제성장 둔화 우려 확대 ··············································································· 6
다. 5G 상용화로 관련 장비 및 서비스 시장 성장 본격화 ··········································· 7
라. 풍부한 셰일 자원을 바탕으로 에너지 시장 성장 ··················································· 9
마. 바이오제약 및 디지털 헬스케어 수요 확대 ···························································· 10
바. 친환경･윤리적 가치에 대한 사회적 인식 강화 ······················································· 11
사. 디지털 기반의 소비자 직접 판매 방식 부상 ·························································· 12
II. 비즈니스 환경 분석 ······································································································ 13
1. 정치･경제･산업･정책 환경 ···························································································· 13
가. 정치 환경 ··············································································································· 13
나. 경제 환경 ··············································································································· 14
다. 산업 환경 ··············································································································· 16
라. 정책･규제 환경 ······································································································ 22
2. 시장 분석 ····················································································································· 25
가. 시장 특성 및 전략적 가치 ····················································································· 25
나. 교역 ························································································································ 27
다. 투자진출 ················································································································· 29
라. 프로젝트 ················································································································· 32
마. 스타트업 ················································································································· 39
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 41
가. 교역 ························································································································ 41
나. 투자 ························································································································ 46
다. 주요 경제협력 의제 ································································································ 48
III. 진출전략 ························································································································ 51
1. SWOT 분석 및 전략도출 ···························································································· 51
2. 주요 이슈･산업별 진출전략 ························································································ 52
3. 한-미 경제협력을 통한 진출전략 ··············································································· 61
4. 진출 시 유의사항 ·········································································································· 68
첨 부
1. 수출유망품목(상품) ······································································································ 72
2. 수출유망품목(서비스) ·································································································· 77
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 80
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 81
부 록
對미국 K패키지(양국 간 상생협력방안) ············································································· 82