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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 4
가. 미 제재 강화에 따른 경제성장 둔화, 에너지 수급 불균형 ···································· 4
나. 외환부족에 따른 대외수입 축소 및 수입대금 지급지연 장기화 ····························· 5
다. 43년만의 헌법개정, 계획경제 하의 경제개혁 시발점 ············································· 6
Ⅱ. 비즈니스 환경 분석 ····································································································· 8
1. 정치･경제･산업･정책 환경 ···························································································· 8
가. 정치 환경 ··············································································································· 8
나. 경제 환경 ··············································································································· 9
다. 산업 환경 ··············································································································· 10
라. 정책･규제 환경 ······································································································ 11
2. 시장 분석 ····················································································································· 13
가. 시장 특성 및 전략적 가치 ····················································································· 13
나. 교역 ························································································································ 14
다. 투자 ························································································································ 15
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 17
가. 교역 ························································································································ 17
나. 투자 ························································································································ 18
다. 주요 경제협력 의제 ································································································ 19
Ⅲ. 진출전략 ························································································································ 21
1. SWOT 분석 및 전략도출 ···························································································· 21
2. 주요 이슈･산업별 진출전략 ·························································································· 22
3. 한-쿠바 경제협력을 통한 진출전략 ·············································································· 27
4. 진출 시 유의사항 ·········································································································· 31
첨 부
1. 수출유망품목(상품) ········································································································ 32
2. 수출유망품목(서비스) ···································································································· 33
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 34
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 36