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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 5
가. 정치-사회 안정을 토대로 경제성장 가속화 기대 ··················································· 5
나. 경제개발 핵심 사업 BIG4의 가시적 효과 창출 ····················································· 6
다. Vision 2030의 3차 사업(Medium Term Plan 3) 가속화 ································· 12
Ⅱ. 비즈니스 환경 분석 ···································································································· 14
1. 정치·경제·산업·정책 환경 ···························································································· 14
가. 정치 환경 ··············································································································· 14
나. 경제 환경 ··············································································································· 15
다. 산업 환경 ··············································································································· 16
라. 정책･규제 환경 ······································································································ 21
2. 시장 분석 ····················································································································· 23
가. 시장 특성 및 전략적 가치 ····················································································· 23
나. 교역 ························································································································ 25
다. 투자진출 ················································································································· 27
라. 우리기업의 프로젝트 진출동향 ··············································································· 30
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 32
가. 교역 ························································································································ 32
나. 투자 ························································································································ 33
다. 주요 경제협력 의제 ································································································ 34
Ⅲ. 진출전략 ························································································································ 36
1. SWOT 분석 및 전략도출 ···························································································· 36
2. 주요 이슈･산업별 진출전략 ·························································································· 37
3. 한-케냐 경제협력을 통한 진출전략 ·············································································· 42
4. 진출 시 유의사항 ·········································································································· 45
첨 부
1. 수출유망품목(상품) ········································································································ 46
2. 수출유망품목(서비스) ···································································································· 48
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 50
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 51
부 록
對케냐 K패키지(양국 간 상생협력방안) ············································································· 52