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KOTRA 해외시장뉴스

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제목 2020 에티오피아 진출전략
게시일 2020-02-03 작성자 이나래
지역 아프리카
국가 에티오피아
첨부파일

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Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 5
가. [대외정세] 대외 경협강화 / 국제 사회의 개발협력 지원 확대 ······························ 5
나. [국내정세] 2020 총선 통한 사회 통합 도전대에 ·················································· 6
다. [경제전망] 세수 확충 / 대외 경제 통합 가속화 ···················································· 6
라. [산업개발] 산업공단 완공 / 민간참여 프로젝트 발주 본격화 ································ 8
마. [소비문화] 중산충 중심의 생활소비재 수요 증가 ··················································· 9
바. [시장성향] 고품질 중저가 제품 관심 증대 ····························································· 9
Ⅱ. 비즈니스 환경 분석 ···································································································· 11
1. 정치・경제・산업・정책 환경 ···························································································· 11
가. 정치 환경 ··············································································································· 11
나. 경제 환경 ··············································································································· 12
다. 산업 환경 ··············································································································· 14
라. 정책・규제 환경 ······································································································ 15
2. 시장 분석 ····················································································································· 18
가. 시장 특성 및 전략적 가치 ····················································································· 18
나. 교역 ························································································································ 19
다. 외국인 투자 동향 ··································································································· 20
라. 공적개발 지원현황 ·································································································· 21
마. 프로젝트 동향 ········································································································ 24
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 26
가. 교역 ························································································································ 26
나. 투자 ························································································································ 27
다. 주요 경제협력 의제 ································································································ 28
Ⅲ. 진출전략 ························································································································ 31
1. SWOT 분석 및 전략도출 ···························································································· 31
2. 주요 이슈별 진출전략 ··································································································· 32
3. 주요 산업별 진출전략 ··································································································· 34
4. 한-에티오피아 경제협력을 통한 진출전략 ···································································· 36
5. 진출 시 유의사항 ·········································································································· 38
첨 부
1. 수출유망품목(상품) ········································································································ 40
2. 수출유망품목(서비스) ···································································································· 41
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 42
4. 2020년도 주요 정치・경제 일정 및 유망 전시회 캘린더 ············································· 43
부 록
對에티오피아 K패키지(양국 간 상생협력방안) ··································································· 44

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