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Ⅰ. 시장 평가 및 주요 이슈 ······························································································· 3
1. 개요 ································································································································ 3
가. 시장 전망 ················································································································· 3
나. 주요 경제지표 ·········································································································· 3
2. 2020년 주요 이슈 및 전망 ···························································································· 4
가. 재총선으로 이스라엘 정치 불안, 정책 변화 가능성 존재 ········································ 4
나. 관세･구매세 폐지 종료, 가전제품 시장 가격인상 전망 ············································ 4
다. 통신 및 교통 인프라 개선 및 확대 프로젝트 ·························································· 5
라. 해외 온라인 구매 꾸준한 증가세 ············································································· 6
마. 2020년 자동차 가격인상 전망 ················································································· 6
Ⅱ. 비즈니스 환경 분석 ······································································································· 7
1. 정치･경제･산업･정책 환경 ······························································································ 7
가. 정치 환경 ················································································································· 7
나. 경제 환경 ················································································································· 8
다. 산업 환경 ················································································································· 9
라. 정책･규제 환경 ······································································································ 10
2. 시장 분석 ····················································································································· 12
가. 시장 특성 ··············································································································· 12
나. 교역 ························································································································ 12
다. 투자진출 ················································································································· 14
라. 프로젝트 ················································································································· 16
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 18
가. 교역 ························································································································ 18
나. 투자 ························································································································ 19
다. 주요 경제협력 의제 ································································································ 20
Ⅲ. 진출전략 ························································································································ 22
1. SWOT 분석 및 전략도출 ···························································································· 22
2. 주요 이슈･산업별 진출전략 ·························································································· 23
3. 한-이스라엘 경제협력을 통한 진출전략 ······································································· 29
4. 진출 시 유의사항 ·········································································································· 33
첨 부
1. 수출유망품목(상품) ········································································································ 34
2. 수출유망품목(서비스) ···································································································· 35
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 36
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 37
부 록
對이스라엘 K패키지(양국 간 상생협력방안) ······································································· 38