<목차>

Ⅰ. 시장 평가 및 주요 이슈 ····························································································· 3
1. 개요 ······························································································································ 3
가. 시장 전망 ··············································································································· 3
나. 주요 경제지표 ········································································································· 3
2. 2020년 주요 이슈 및 전망 ·························································································· 4
가. 성장률 둔화에 따라 시험대에 오른 호주 경제 ······················································· 4
나. 소비 부흥책 꺼내든 연방정부 예산안 ····································································· 5
다. 열린 호주, 아시아와 더욱 가까워질 FTA 개방정책 ··············································· 6
라. 비욘드 차이나, 중국과의 무역 관계 전망 ······························································ 8
마. 테크놀로지 이노베이션 오스트레일리아 ·································································· 9
바. 밀레니얼 세대의 신소비 트렌드 ············································································· 10
Ⅱ. 비즈니스 환경 분석 ···································································································· 12
1. 정치･경제･산업･정책 환경 ···························································································· 12
가. 정치 환경 ··············································································································· 12
나. 경제 환경 ··············································································································· 13
다. 산업 환경 ··············································································································· 16
라. 정책･규제 환경 ······································································································ 17
2. 시장 분석 ····················································································································· 20
가. 시장 특성 및 전략적 가치 ····················································································· 20
나. 교역 ························································································································ 26
다. 투자 ························································································································ 31
라. 프로젝트 ················································································································· 33
3. 한국과의 경제 교류 및 주요 경협 의제 ······································································· 35
가. 교역 ························································································································ 35
나. 투자 ························································································································ 36
다. 주요 경제협력 의제 ································································································ 39
Ⅲ. 진출전략 ························································································································ 41
1. SWOT 분석 및 전략도출 ···························································································· 41
2. 주요 이슈･산업별 진출전략 ·························································································· 42
3. 한-호주 경제협력을 통한 진출전략 ·············································································· 47
4. 진출 시 유의사항 ·········································································································· 54
첨 부
1. 수출유망품목(상품) ········································································································ 55
2. 수출유망품목(서비스) ···································································································· 58
3. 2020년도 KOTRA 주요 사업(잠정) ············································································· 60
4. 2020년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ············································· 63
부 록
對호주 K패키지(양국 간 상생협력방안) ············································································· 64