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진출전략

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제목 2019 북미 진출전략
작성일 2019-01-15 작성자 이나래
지역 북미
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································5
가. [미국] 미-중 무역전쟁 장기화, 보호무역주의 기조 유지 ································5
나. [미국] 중간 선거 결과에 따른 정책 변화 가능성 ··············································6
다. [미국] 5G 무선통신 상용화, 주요 소비층으로 여성 및 Z세대 부상 ··················7
라. [캐나다] 한-캐나다 FTA 발효 5년차 효과 ······················································9
마. [캐나다] 수입규제 확대, 미-중 통상분쟁으로 인한 영향 가능성 ···················10
Ⅱ. 비즈니스 환경 분석 ·········································································12
1. 정치·경제·산업·정책 환경 ············································································12
2. 시장 분석 ······································································································35
3. 한국과의 경제교류 및 주요 경협의제 ····························································57
Ⅲ. 진출전략 ·························································································80
[미국]
1. SWOT 분석 및 전략도출 ··············································································80
2. 주요 이슈·산업별 진출전략 ···········································································81
3. 경제협력을 통한 진출전략 ············································································94
[캐나다]
1. SWOT 분석 및 전략도출 ···········································································101
2. 주요 이슈·산업별 진출전략 ········································································102
3. 경제협력을 통한 진출전략 ··········································································108
첨부 1. 수출유망 품목 ··························································································112
첨부 2. 수출유망 서비스 ······················································································121
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ··························································126
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ········································128

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