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Ⅰ. 시장 전망 및 주요 이슈 ·································································245
1. 개요 ············································································································245
가. 시장 전망: 2019년 경제성장기조 지속되나, 성장세 둔화 전망 ··················245
나. 주요 경제지표 ·····························································································245
2. 2019년 주요 이슈 및 전망 ·········································································246
가. 4차 산업혁명 기술, 산업간 융합(Connected Industries) 가속화 ············246
나. 저출산·고령화 시대, 일하는 방식의 개혁을 통한 성장전략 ·······················248
다. 소비세 추가 인상조치에 따른 개인소비 둔화 우려 ·····································249
라. 전자상거래 플랫폼과 SNS 활용에 특화된 소비층의 급성장 ·······················251
마. 2020년 외국인 관광객 4천만 명과 인바운드 소비 8조 엔 달성 목표 ·········253
Ⅱ. 비즈니스 환경 분석 ·······································································255
1. 정치·경제·산업·정책 환경 ·········································································255
2. 시장 분석 ····································································································267
가. 시장 특성 및 전략적 가치 ··········································································268
나. 수출 ············································································································270
다. 투자진출 ·····································································································272
3. 한국과의 경제교류 및 주요 경협의제 ··························································275
가. 교역 ············································································································275
나. 투자 ············································································································278
다. 주요 경제협력 의제 ·····················································································280
Ⅲ. 진출전략 ·······················································································284
1. SWOT 분석 및 전략도출 ···········································································284
2. 주요 이슈·산업별 진출전략 ·······································································285
3. 한-일본 경제협력을 통한 진출전략 ····························································313
첨부 1. 수출유망 품목 ··························································································320
첨부 2. 수출유망 서비스 ······················································································327
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ··························································329
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ········································331