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진출전략

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제목 2019 아프리카 진출전략
작성일 2019-01-15 작성자 이나래
지역 아프리카
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·································································215
1. 개요 ············································································································215
가. 시장 전망 ····································································································215
나. SSA 경제지표 ····························································································216
2. 2019년 주요 이슈 및 전망 ·········································································217
가. 유가상승에도 산유국 경제 회복은 제한적, 비자원국 성장세는 지속 ···········217
나. 아프리카 최대 규모의 자유무역협정, AfCFTA 출범 가시화 ·······················218
다. 중국, 미국 등 주요국의 경쟁적 인프라 투자 ···············································219
라. 1차산업 위주의 경제구조 탈피를 위한 제조업 중점 육성 ····························221
마. 다시 부상하는 아프리카 소비시장 ·······························································223
바. ICT 산업 및 모바일 시장 지속 확대, 스타트업 허브로 부상 ························224
Ⅱ. 비즈니스 환경 분석 ·······································································226
1. 정치·경제·산업·정책 환경 ·········································································226
2. 시장 분석 ····································································································239
가. 시장 특성 및 전략적 가치 ···········································································239
나. 수출 ············································································································243
다. 투자 ············································································································248
라. 프로젝트 ·····································································································251
3. 한국과의 경제교류 및 주요 경협의제 ··························································252
가. 교역 ············································································································252
나. 투자 ············································································································255
다. 주요 경제협력 의제 ·····················································································258
Ⅲ. 진출전략 ·······················································································261
1. SWOT 분석 및 전략도출 ···········································································261
2. 주요 이슈별 진출전략 ·················································································262
3. 한-아프리카 협력을 통한 진출전략 ····························································271
첨부 1. 수출유망 품목 ··························································································277
첨부 2. 수출유망 서비스 ······················································································284
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ··························································288
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ········································292

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