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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································3
2. 2019년 주요 이슈 및 전망 ··············································································4
가. 정치적 안정 기조 속 세제개혁 작업 지속 ·······················································4
나. 쿠어츠(Kurz) 총리 2019년 중 방한 예정 ························································4
다. 브렉시트에 따른 영향 ······················································································5
라. ECB의 양적완화 종료·금리인상 가능성, 유로화 강세 전망 ····························5
Ⅱ. 비즈니스 환경 분석 ···········································································6
1. 정치·경제·산업·정책 환경 ··············································································6
2. 시장 분석 ······································································································11
가. 시장 특성 및 전략적 가치 ··············································································11
나. 수출 ············································································································12
다. 투자진출 ·······································································································16
3. 한국과의 경제교류 및 주요 경협의제 ····························································18
가. 교역 ··············································································································18
나. 투자 ··············································································································20
다. 주요 경제협력 의제 ·······················································································21
Ⅲ. 진출전략 ·························································································22
1. SWOT 분석 및 전략도출 ··············································································22
2. 주요 이슈·산업별 진출전략 ···········································································23
3. 한-오스트리아 경제협력을 통한 진출전략 ··················································29
첨부 1. 수출유망 품목 ····························································································33
첨부 2. 수출유망 서비스 ························································································37
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································39
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································41