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진출전략

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제목 2019 독일 진출전략
작성일 2019-01-15 작성자 이나래
지역 유럽
국가 독일
첨부파일

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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································5
가. 2019년 ECB 양적완화 종료 등 통화정책 정상화 임박, 유로화 강세 전망 ······5
나. 디젤스캔들 후 자동차산업 지각변동 예고,
완성차기업 아웃소싱 전략 변경 활용 가능 ·······················································6
다. 미-EU 간 무역분쟁 향방에 귀추 주목, 관세부과 시 국내기업 경쟁력 상승 ·····7
라. 2019년 영국 EU 회원국 지위 소멸, 브렉시트 협상 본격화 ···························8
마. 미국의 對이란 제재 재개로 독일 기업의 對이란 사업 중단 속출 ····················8
Ⅱ. 비즈니스 환경 분석 ···········································································9
1. 정치·경제·산업·정책 환경 ··············································································9
2. 시장 분석 ······································································································20
가. 시장 특성 및 전략적 가치 ··············································································20
나. 수출 ··············································································································21
다. 투자진출 ······································································································23
3. 한국과의 경제교류 및 주요 경협의제 ····························································24
가. 교역 ··············································································································24
나. 투자 ·············································································································31
다. 주요 경제협력 의제 ·······················································································33
Ⅲ. 진출전략 ·························································································36
1. SWOT 분석 및 전략도출 ··············································································36
2. 주요 이슈·산업별 진출전략 ···········································································37
3. 한-독 경제협력을 통한 진출전략 ··································································46
첨부 1. 수출유망 품목 ····························································································53
첨부 2. 수출유망 서비스 ························································································57
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································60
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································61

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