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2019 말레이시아 진출전략
  • 진출전략
  • 말레이시아
  • 쿠알라룸푸르무역관
  • 2019-01-15
  • 출처 : KOTRA

<목차>

Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································4
가. 신정부의 정책 방향 설정 ·················································································4
나. 유가와 현지화 가치 변동 전망 ·········································································6
다. 국가 주요 경제발전 로드맵 지속 이행 전망 ·····················································7
Ⅱ. 비즈니스 환경 분석 ···········································································9
1. 정치·경제·산업·정책 환경 ··············································································9
2. 시장분석 ·······································································································15
가. 시장 특성 및 전략적 가치 ··············································································15
나. 수출 ··············································································································17
다. 투자진출 ·······································································································21
라. 프로젝트 ·······································································································23
3. 한국과의 경제교류 및 주요 경협의제 ····························································25
가. 교역 ··············································································································25
나. 투자 ··············································································································26
다. 주요 경제협력 의제 ·······················································································28
Ⅲ. 진출전략 ·························································································30
1. SWOT 분석 및 전략도출 ··············································································30
2. 주요 이슈·산업별 진출전략 ···········································································31
3. 한-말레이시아 경제협력을 통한 진출전략 ····················································36
첨부 1. 수출유망 품목 ···························································································· 41
첨부 2. 수출유망 서비스 ························································································42
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································43
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································44

<저작권자 : ⓒ KOTRA & KOTRA 해외시장뉴스>

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