작성일자: 2013.11.12

작성자: 헬싱키 무역관 Ossi Ritvos, Manager(ossi@kotra.fi)

1. Demand and Tariffs

□ Import

Import Statistics

     (Unit: thousand euro, %)

Source: Finnish Customs Database (www.tulli.fi)

 ○ Fragrant Ornament for Room Interior & Christmas Trees are sold in Finland through importer / wholesalers directly to customers. This means importers are usually those who also have sales shops / internet stores all around Finland.

 ○ There are only few shops selling plaster ornaments in Finland. KOTRA Helsinki found only two online stores which are selling (and they have only few models) of plaster ornaments.

□ Online Shop

 ○ La petite provence(http://la-petite-provence.net/) and Sacrum(http://www.sacrum.fi/) are online shops which are dealing with those products in Finland.

□ Offline Shop

 ○ Prisma and Sokos (Part of S-Group)

  - S Group is a Finnish network of companies in the retail and service trades.

  - Extensive ownership base, over 1.9 million co-op members.

  - More than 1,600 outlets in Finland.

  - S Group consists of regional cooperatives as well as SOK (Suomen Osuuskauppojen Keskuskunta), which is owned by the regional cooperatives, and its subsidiaries.Together, they produce services and benefits for co-op members.

 ○ Netanttila (Part of Kesko Group)

  - NetAnttila was started in 1999. Today it is the most versatile online department store with emphasis on goods for leisure time use. The most popular products bought online are

     ① Home electronics, information technology and multimedia

     ② CDs, DVD-movies

     ③ Sports goods

     ④ Basic items of clothing, shoes and home goods

  - Anttila´s online sales were developed by integrating Anttila mail order and NetAnttila online store into a multi-channel online department store. Online shopping strengths include ease of shopping, modernity, several payment options and competitive prices.

  - NetAnttila was chosen as the most reliable online business brand in Finland in an European-wide survey in 2000 and 2001. Its strength is also its logistical expertise: delivery will take place within one week from placed order. Customers can even spread their costs over a longer period if they so wish.

 ○ Tiimari Oyj

  - Tiimari is the leading Nordic and Eastern-European retail store chain (approx. 200 shops) specialising in home decoration, arts and crafts and gift wrapping, cards, office and school supplies and seasonal products (Christmas, Easter etc).The product selection offered by Tiimari includes both standard products and unique items custom-made for Tiimari. Tiimari acquires its retail products from both Finnish and foreign suppliers

 ○ Ellos

  - Ellos is a Swedish mail order company, whose head office and warehouse are in Borås, Sweden. this company is one of the biggest online shops selling decorative products in Sweden, Finland, Norway, Denmark and Iceland.