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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ································································································3
2. 2019년 주요 이슈 및 전망 ··············································································4
가. EU 가입이 최우선 국정과제, 가입 협상 본격화 ···············································4
나. 서부 발칸의 최대 이슈, 코소보와의 관계 정상화 논의 ·····································5
다. 성장의 걸림돌 제거, 정부의 지속적인 혁신 추진 ·············································6
라. 경제성장에 대한 기대감, 건설경기 활황 및 가계소비 증가세 ··························7
Ⅱ. 비즈니스 환경 분석 ···········································································9
1. 정치·경제·산업·정책 환경 ··············································································9
2. 시장 분석 ······································································································16
가. 시장 특성 및 전략적 가치 ··············································································16
나. 수출입 현황 ···································································································18
다. 투자진출 ·······································································································24
라. 프로젝트 ·······································································································29
마. 공공조달 ·······································································································35
3. 한국과의 경제교류 및 주요 협력의제 ····························································36
가. 교역 ··············································································································36
나. 투자 ··············································································································38
다. 주요 협력의제 ·······························································································40
Ⅲ. 진출전략 ·························································································41
1. SWOT 분석 및 전략도출 ············································································41‘
2. 주요 품목별 진출전략 ···················································································42
3. 한-세르비아 경제협력을 통한 진출전략 ························································49
첨부 1. 수출유망 품목 ····························································································58
첨부 2. 2019년 KOTRA 주요 사업 (잠정) ····························································60
첨부 3. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································62