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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································4
가. (정치) 2019년 5월, 제6대 남아공 총선 실시 예정 ··········································4
나. (경제) 신흥국 통화위기, 랜드화 약세 및 경제성장 둔화로 발전 가능 ··············5
다. (사회) 실업률 개선을 위한 스타트업 지원 정책 활발 ·······································6
라. (투자) 남아공 정부, 적극적인 투자유치 활동 지속 전개 ··································7
마. (교역) 아프리카자유무역협정(AfCFTA) 발효 시 교역증대 기대 ······················7
바. (산업) 신흥중산층 성장에 따른 소비재, 의료산업 관련 시장 확대 ···················8
Ⅱ. 비즈니스 환경 분석 ···········································································9
1. 정치·경제·산업·정책 환경 ··············································································9
2. 시장 분석 ······································································································20
가. 시장 특성 및 전략적 가치 ··············································································20
나. 수출 ··············································································································21
다. 투자진출 ·······································································································22
라. 프로젝트 ·······································································································24
3. 한국과의 경제교류 및 주요 경협의제 ····························································25
가. 교역 ··············································································································25
나. 투자 ··············································································································27
다. 주요 경제협력 의제 ·······················································································31
Ⅲ. 진출전략 ·························································································32
1. SWOT 분석 및 전략도출 ··············································································32
2. 주요 이슈·산업별 진출전략 ···········································································33
3. 한-남아공 경제협력을 통한 진출전략 ···························································41
첨부 1. 수출유망 품목 ····························································································47
첨부 2. 수출유망 서비스 ························································································49
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································50
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································51