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Ⅰ. 시장 전망 및 주요 이슈 ·····································································3
1. 개요 ················································································································3
가. 시장 전망 ········································································································3
나. 주요 경제지표 ·································································································4
2. 2019년 주요 이슈 및 전망 ··············································································4
가. 중간선거 결과에 따라 정치지형 변화 불가피 ···················································4
나. 경제 성장세 유지되나 성장 속도 둔화 예상 ·····················································5
다. 여성과 Z세대, 주요 소비층으로 부상 ······························································7
라. 차세대 이동통신 기술인 5G 무선통신의 상용화 ··············································8
Ⅱ. 비즈니스 환경 분석 ·········································································10
1. 정치·경제·산업·정책 환경 ············································································10
2. 시장분석 ·······································································································21
가. 시장특성 및 전략적 가치 ···············································································21
나. 수출 ··············································································································23
다. 투자진출 ·······································································································29
라. 프로젝트 ·······································································································32
3. 한국과의 경제교류 및 주요 경협의제 ····························································38
가. 교역 ··············································································································38
나. 투자 ··············································································································39
다. 주요 경제협력 의제 ·······················································································41
Ⅲ. 진출전략 ·························································································44
1. SWOT 분석 및 전략도출 ··············································································44
2. 주요 이슈·산업별 진출전략 ···········································································45
3. 한-미 경제협력을 통한 진출전략 ··································································59
첨부 1. 수출유망 품목 ····························································································66
첨부 2. 수출유망 서비스 ························································································72
첨부 3. 2019년 KOTRA 주요 사업 (잠정) ····························································75
첨부 4. 2019년 주요 정치경제 일정 및 전시회 캘린더 ··········································76